mba July 2005

mba@thebarn.com

41 participants
51 discussions

by Jim L. Ellingson

FYI/FYE Hey Roger D. Who owns PBR? Cheers, Jim July 11, 2005 Red, White and Beer? A Brewer's Strong Talk By HEATHER TIMMONS LONDON ANHEUSER-BUSCH is taking some chances by circulating marketing materials that may cross the line from patriotism to jingoism. The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes the company's major competitors, SABMiller and Molson Coors, for being "owned by foreigners." The other states that Anheuser-Busch is expanding internationally to bring profits "back to the United States." Anheuser-Busch refuses to answer any questions about the materials or respond to criticism of them. But executives in the beer industry say the information sheets have been given to Anheuser-Busch distributors, posted at the company's Busch Gardens theme parks and inserted in cases of beer. In the past, Anheuser-Busch has mentioned Miller's purchase by South African breweries in television commercials. But analysts said that the new campaign went further in its pro-American stance, striking a note that might seem dissonant for a company expanding rapidly overseas. There are also questions about the accuracy of the information Anheuser-Busch is circulating. One assertion is that SABMiller, which is based in London, is "owned by South Africans and left the country" after apartheid was abolished. It also says that "a majority of SABMiller's owners are South African." SABMiller says about 35 percent of its investors are South African and 32 percent are American; most of the others are European. Another claim is that "Anheuser-Busch is the only major American brewer still American-owned, with over 95 percent of our stock held by American investors." According to Bloomberg data, Barclays of Britain is one of the company's largest investors, with a 6.19 percent stake. Among the other assertions, Anheuser-Busch says that it recently bought Harbin Brewery of China "so we could generate more profit to bring back to the United States." That's also a reason it gives for its 50 percent ownership of Grupo Modelo, the Mexican brewery that makes Corona. And the company takes a shot at Coors: "Coors merged with Molson in 2005, and Molson Coors is 51 percent owned by foreigners," the information sheet says. Molson is a Canadian company. The campaign could provoke a backlash, because many beer retailers in the United States are immigrants, said Harry Schuhmacher, publisher of Beer Business Daily, a newsletter for beer distributors. In the United States, "we are all foreigners," he said, adding that Adolphus Busch, founder of Anheuser-Busch, was a German immigrant. Analysts outside of the United States who reviewed the materials found them puzzling. "I'm surprised they get away with that," said James Dawson, an analyst with Charles Stanley in London. "I don't think it's going to do Anheuser-Busch any favors." He added, "They are arguing that SAB is taking profits out of America to South Africa, and in the next line they say they are bringing profits from China to the United States. Why is it any better to repatriate profits to America?" SABMiller dismissed Anheuser-Busch's claims. "We think this is an extraordinarily shortsighted strategy from A-B," said Nigel Fairbrass, an SAB spokesman. "The world is a pretty small place, and any serious multinational wouldn't take these sorts of risks." A Molson Coors spokeswoman, Kabira Hatland, said in an e-mail message: " Molson Coors Brewing Company is incorporated in Delaware, is traded on the New York Stock Exchange and has a headquarters office in Colorado. In addition, the vast majority of the earnings and cash generated by Coors in the U.S. stays in the U.S." International growth is increasingly important to Anheuser-Busch, especially as more Americans forgo beer for wine and spirits. The company has been expanding steadily abroad: in part because of its purchase of Harbin Brewery in China, it sold 13.8 million barrels of beer overseas in 2004, up 64 percent from the year before and about one-sixth of its total volume. At the time of the Harbin acquisition, Stephen J. Burrows, chief executive of Anheuser-Busch's international division, said that his company was "taking the long-term view in China." He said then that he hoped to foster cooperation between Harbin and Tsingtao, a Chinese brewer in which Anheuser-Busch has a minority stake. The American campaign is in stark contrast to Anheuser-Busch's approach in Britain. A series of recent Budweiser ads play to the stereotype that Americans are simple, loud and aggressive, imagining what would happen if the United States tried to remake one of Britain's favorite sports, soccer, known here as football. In the commercials, Americans find several ways to ruin the game, including adding extra balls to it and introducing monster trucks. The ads close with the self-deprecating tagline: "You do the football. We'll do the beer." * Copyright 2005 The New York Times Company -- ------------------------------ *

20 years, 4 months

Re: Sams and B. United

by Zemo

Previously posted by David Frost of B. United: What Happened to Oerbier Since 2000? Kris Herteleer De Dolle Brouwers, Esen, Belgium At the end of that year the source of yeast had disappeared. The yeast strain used for Oerbier & Stille Nacht had come from Rodenbach brewery in Roeselare and they had decided to not supply any yeast any more due to reasons of organization and pratical reasons. Since decades there were some breweries Rodenbach had supplied yeast to: Trappists of Westvleteren who switched to Westmalle yeast after problems with sour beer. Felix in Oudenaarde who stopped brewing in 2001. Another famous brewery using Rodenbach's yeast was Liefmans. After the takeover by RIVA Rodenbach stopped the delivery of yeast to them a couple of years prior to 2000. The yeast of Rodenbach is very special and contains some different strains of bacteria other than Saccharomyces Cerevisea. They are Gram-positive and Gram-negative bacteria, some saye even Brettanomyces, which other breweries fear and do not like in their installations. Brewers say "clean" beer and "sour" beer do not match, so no lager beer brewer will use that strain for due to a potential acid-type beer in the same brewery. Supplying yeast to another brewery was also a token of comradry or at least collegiality knowing that small brewers did not have the installation nor the knowledge of treatment of yeast. There is also a kind of pride in delivering yeast to others. Because if a brewer does not like the beer he will not be interested in using the yeast. Americans will say: The ultimate honor to a beer is to copy it! {and this may be a reason, too, to keep the yeast for themselves!} The brewery Rodenbach wrote a letter in November 1999 saying that the yeast supply would stop on December 1, 1999. Knowing this was a weekend, this was short. We had heard rumours in that sense so we had some stock of yeast. By the time Palm took over Rodenbach I had such a feeling that the yeast supply would not be eternal, but it seems that Palm has nothing to do with it. If Rodenbach had been taken over by Heineken, for instance, would the yeast supply not have been ceased? Whatever , we were already happy to have had the opportunity of using their yeast for over 20 years and we therefore respected their decision. {Some American beerlovers were very angry and worte e-mails to Palm to "force" them to continue their yeast supply - but here in Europe , things don't work that way!} As I had done tests with oerbier wort with other strains, which were not convincing, I thought the best thing would be to reuse the yeast. For a single strain, that would be a good method, but with that complexity of the Rodenbach yeast soon some unexpected things happened: - The alcohol by volume of Oerbier increased from 7.5 % to 10.5%. For Stille Nacht , the density of which is even higher, it increased from 8% to about 12%. - With problems of refermentation as a result! - What also changed was the balance of acidity. The bacteria had disappeared. So we got a mutated strong pure yeast, and no more bacteria. There were other strange things happening as well. The refermentation of a batch of Stille Nacht seemed NOT to come to an end and the last three pallets of that beer had bursting bottles all over. Even in December with the colder temperature! As I could not longer stand the exploding bottles there was high time to find a solution! We poured the beer into wine barrels and bottled them as Stille Nacht Reserva 2000 after 12 months. The attenuation dropped to 1000 , even lower and the taste was really something exceptional. The empty barrels were then filled with Oerbier so we had Oerbier Special Reserva one year later. With the Reserva series we had so much time that sometimes it matured for over two years in the barrels, thinking that it could only get better by the passing of time. This maybe or may not be so. Up to now, though, we have not had one bad bottle of Reserva. Since 2000 we were looking up in beer books how the fermentation of old fashioned beers really went on, with the special strains such as Lactobacillus, Pediococcus, Brettanomyces and others. We had to know what they 'liked", what they did not "like", how they grew and what their behavior was when exposed to yeast. And that's exactly what is happening in wine. So we went through wine books and literature of Lactis bacteria as well as the history of English and Belgian beers in the 19th century. Together with a guy {probably sent from heaven!} wo works in microbiology of lactic bacteria used in bread, we installed a fermentor to grow yeast, yeast that we had cultured from kegs of De Dolle Stille Nacht ..that were returned from Finland. Some were not empty and the beer was delicious < we received 8 of those kegs in the USA in 2003> The kegs were very old , thus having the "old " balance of yeast and bacteria. To us this could not have been more fortuituous. We then started to reculture this yeast. The taste of Oerbier had changed. It was dryer, heavier and the balance of caramel malt was disturbed due to the disappearing of the maltery HUYS. So we adjusted that - and for the acid taste we went back to a tradition of old Flemish beers , which is to let beers getting sour with a controlled fermentation with lactic acid bacteria. The first four brews are already sold and marked for the USA by a white cap with "SPECBREW2005" on it. The first two pallets are less sour than the the second shipment to the USA marked "SPECBREW02". This is due to a larger amount of "sour" beer. We think the more soure beer should be our definite version, though some variations may occur. What are the reactions of our customers? They all taste the difference, most of them like the sour taste over the sweet one. {My mother-in law prefers it sweeet! She says that there will be some time needed to get accustomed to it}. Whatever, we must use the liberty of being small and follow our own taste of what beer should be. The alcohol by volume s now 9% which is still 1.5% stronger than the "old" oerbier. It is dryer, too, due to the stronger yeast. The acidity should be about the same. In terms of aging, no problems are foreseen. If you have other questions , the answer lies in your glass! Cheers, Kris Herteleer De Dolle Brouwers Look for the SPECBREW2005 on the shelves sometimes soon; it is now in, and is being distributed around Chicago. 10 cases. SPECBREW02 will be available shortly. And, honest, the Dulle Teve Special Reserva (calvados barrel aged) and Oerbier Special Reserva (Bordeaux barrel aged) should be available in early July!!! They are on the boat right now, and almost in port. ----- Original Message ----- From: "Rodney Kibzey" <rjkchicago(a)AOL.COM> To: <CBS-HB(a)LISTSERV.UIC.EDU> Sent: Monday, July 11, 2005 10:01 AM Subject: Re: Sams and B. United > For more info on the New/Old Oerbiers that are coming out, see the two links below: > > http://www.bunitedint.com/ > (Bottom right part of this Page) > > http://www.bunitedint.com/Products/dedolle-1.html > > I don't think its mentions anything about the bottle caps. > > Cheers, > Rodney > > > -----Original Message----- > From: Jeff Halvorson <jeff(a)TRUTHBREW.COM> > To: CBS-HB(a)LISTSERV.UIC.EDU > Sent: Sun, 10 Jul 2005 08:42:58 -0700 > Subject: Re: Sams and B. United > > > Chris, > > The Oerbier you saw with the SPECBREW2005 is the new "old" Oerbier and the one > that was talked about previously. I can't wait to try it myself. > > I appears that the Dulle Teve reserve wasn't out on the shelves though... > > Jeff Halvorson > Mpls MN > > > Quoting Christopher Paluch <cpaluch(a)MINDSPRING.COM>: > > > This is a message mostly for the B.United rep whose name and email > address I didn't save. I went to the Sam's today and they did have > the Doppel Sticke, but I couldn't find either the Dulle Teve or > Oerbier reserve editions. When I asked someone at Sam's about it, I > got the "you have a third eye" look. > > > > One thing I noticed was they had three different bottles of Oerbier. > One with a white cap, one with a white cap SPECBREW2005, and one with > a maroon cap, but the labels were all the same. Is one of those the > reserve? > > > > Thanks, > > - Chris Paluch > >

20 years, 4 months

Help Free Beer in North Carolina

by Tom Viemont

Hi There- I'm not sure if any of you are familiar with Pop the Cap, the movement to lift the 6% ABV cap on beer in North Carolina, but I'm here to tell you about it. We formed this group 2 years ago with the express intent to get the law changed down here, so we could freely purchase a wider variety of beer in our stores. We are at a critical stage in our campaign and are reaching out in hopes that we can rally further support. Due to the 6% cap, it is illegal to brew or purchase beer stonger than 6% alcohol by volume. FYI, Bud has 4.4% ABV, Guiness less than that. We can't get most Belgians, double IPAs, dopplebocks, barleywines, etc. Heck, even middle of the road IPAs like Hop Devil and Two Hearted Ale are illegal under this law. Yet the beer may be consumed, so many beer lovers drive to Georgia or Virginia to stock up. It's a stupid law that no longer serves a purpose. A bill has been passed by the NC House of Representatives and is under active consideration by the state Senate. Our oppostion is attempting to effectively kill the bill by getting it tabled in committee. We are attempting to rally widespread support for this bill in an effort to get it voted on in the next couple of weeks. Still reading? Great. How can you help? Check out the latest newsletter from Pop the Cap at http://www.popthecap.org/news/july05/ If you know people in NC who love specialty beer, forward them this e-mail. We are asking that beer lovers in NC contact their state senators and tell them that they support specialty beer and request the senator to support the bill. http://www.popthecap.org Questions, concerns or issues, please reply to me on or off list whichever you feel is appropriate. Best regards, Tom Viemont 8913 Woodstone Drive Raleigh, NC 27615

20 years, 4 months

beer, evolution and Kansas humor

by Steve Piatz

I thought this email was very funny. Even ignoring the point about lambic. ---- Forwarded message from AHA TechTalk <techtalk(a)brewersassociation.org> ----- > --------------------------------------------------------------------------- > From: Joe Aistrup [mailto:joe_aistrup@msn.com] > Sent: Thursday, July 07, 2005 7:09 PM > Subject: Lebo-middle-of-nowhere-Kansas! > > To whom it may concern: > I want to congratulate Chad Stevens for winning the Lallemand Scholarship. > He are truly deserving. > > I do take exception with one aspect of Chad's letter. In it, he slighted > poor little Lebo, Kansas. He refer to it as "Lebo-middle-of-nowhere-Kansas." Why is it that almost any community in Kansas is in the "middle-of-nowhere?" > > Chad needs to recognize that Kansans are not in the middle of nowhere. > Heck, everyone knows that Nebraskans live in the middle of nowhere. > Kansans are South of living in the middle of nowhere. Of course, if > one takes into account the Colorado is just to the West of us, Kansans > can state with some assurance that we are just East of someplace. > > Plus, Chad's acceptance letter failed to mention the biggest advantage > of living in Lebo-middle-of-nowhere-Kansas. Of course, I am referring > to the fact that evolution is not an accepted scientific theory in > Kansas; as such, the yeast in Kansas never evolves, never strays from > its pure culture, never picks up off flavors. Kansas is a brewer's > paradise. > > So always remember the Kansas is south of nowhere and east of > someplace, and that all yeast cultures remain pure here. The only > disadvantage to living in Kansas is that Lambics are very difficult > to brew. Well, maybe Kansas isn't such a brewer's paradise afterall. > Bummer. > > Sincerely, > Joe Aistrup > Just south of nowhere in Manhattan, Little Apple, Kansas. > -- Steve Piatz piatz(a)cray.com Cray Inc. 651-605-9049 1340 Mendota Heights Road cell: 651-428-1417 Mendota Heights, MN 55120

20 years, 5 months

corny kegs from Dan Prokosch

by Ryan Sinn

Hi All, Anybody heard from Dan Prokosch (the guy that did the bulk corny keg order) in the last month? I sent him an email a month ago about the kegs and then another two weeks ago -- no word back since the 11th of June. Anybody have a phone number for him or have you received your kegs? Thanks, Ryan

20 years, 5 months

RE: Co2 tank and regulator source

by Adam Back

Regulators for $42 at superior products: http://www.superprod.com/webapp/wcs/stores/servlet/CategoryDisplay?catal ogId=10001&storeId=10001&categoryId=135058&category2Id=134969&langId=-1 They have new tanks for reasonable prices too... -----Original Message----- From: mba-bounce(a)thebarn.com [mailto:mba-bounce@thebarn.com] On Behalf Of Chad Walstrom Sent: Thursday, July 07, 2005 11:27 AM To: mba(a)thebarn.com Subject: Re: Co2 tank and regulator source Mike Behrendt <MGBehrendt(a)mn.rr.com> wrote: > Does anyone know a less expensive source for a CO2 tank and regulator > other than the local homebrew shops? Thomas pointed out All Safe Fire & Security at 915 Washington Ave N.; downtown, warehouse district. (651) 225-8000. They handle fire extinguishers and apparently also handle industrial canisters. I talked with the representative on the phone regarding their prices: 2.5# Steel $30 5# Steel $50 5# Aluminum $60 These are industrial canisters, filled and tested. They have 4 of the 2.5# canisters in stock and could fix up a few 5# canisters in a day or two. They generally have one or two in stock all of the time. I don't know if $50 is cheap, but it seems reasonable. Do they sell the 2.5# canisters at NB? -- Chad Walstrom <chewie(a)wookimus.net> http://www.wookimus.net/ assert(expired(knowledge)); /* core dump */

20 years, 5 months

Co2 tank and regulator source

by Mike Behrendt

Does anyone know a less expensive source for a CO2 tank and regulator other than the local homebrew shops? -- //Mike Behrendt MGBehrendt(a)mn.rr.com

20 years, 5 months

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by Janee Nena

my follow with getting follow found strange did neither summary black opened

20 years, 5 months

CAALlS, \/ALUUM, \/llGRA, XANA, L0RAAZEPAM, LEVlTRRA, TRAMAD0OL, MER1DllA, AMBllEN, ALPRAZZ0LAM discuss comes hearing

by Kimbery Angelyn

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20 years, 5 months

Amazing Purchases for the USA!

by Sherlene Ritter

you won't believe this Homeowner You have been pre-approved for a $428,605 Home Loan at a 3.29 Fixed Rate. This offer is being extended to you unconditionally and your credit is in no way a factor. To take Advantage of this Limited Time opportunity All we ask is that you visit our Website and complete The 1 minute post Approval Form http://iBM.tpbaj.com/1/index/ryn/7OUtcaDG2qEE Good Day, Sherlene Ritter

20 years, 5 months

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mba July 2005