fyi
//Mike Behrendt
From: mba-bounces(a)thebarn.com [mailto:mba-bounces@thebarn.com] On Behalf Of
Al Boyce
Sent: Thursday, February 21, 2013 10:08 AM
To: mba(a)thebarn.com; mnbrewers(a)yahoogroups.com
Cc: ERinde(a)always-thinking.com
Subject: [mba] FW: Summit Brewing Co. debuts new logo, rebranding
>From Summit. a new logo!
- Al
From: Emily Rinde [mailto:ERinde@always-thinking.com]
Sent: Thursday, February 21, 2013 9:30 AM
To: alboyce(a)comcast.net
Subject: Summit Brewing Co. debuts new logo, rebranding
Good morning, Al:
Summit is excited to unveil its redesigned brand, debuting with the new logo
(attached jpg). The logo will first be seen at the new Summit Townball
Tavern at Target Field, followed by the first beer to feature the redesign -
Meridian Session Ale released April 15.
More information reads in the news release below. If you have any questions
or would like to speak with Summit or Duffy regarding the redesign, please
don't hesitate to contact me via reply email or by phone at 612-547-5030.
Thanks!
Emily Rinde
On behalf of Summit
612-547-5030
Summit Brewing Company debuts new logo, rebranding
ST. PAUL, Minn. - (Feb. 21, 2013) - Summit drinkers will begin to see a new
logo and look for the brand beginning this April. The rebranding will launch
April 1 during Minnesota Twins Opening Day at the newly redesigned Summit
Townball Tavern and April 15 with the release of Union Series: Meridian
Session Ale.
"We redesigned our original logo in 1999 after Summit's new brewery opened,
and with the expansion of the brewery 14 years later, we felt it was again
time to update our look," said Mark Stutrud, Summit's founder. "Innovation
is part of our DNA and we think this change signals that commitment while
also honoring the community that built this company."
Summit is partnering with local branding and design firm Duffy & Partners
for the redesign of the brand, debuting with the new logo. The new look is
an evolution of Summit's past two logos and carries forward the diamond
shape that has been the hallmark of Summit's brand since its start in 1986.
Summit Avenue, the vein running through the heart of St. Paul, is seen in
the interpretation of the street sign. The new logo also honors the high
quality, raw ingredients at the center of Summit's brewing tradition.
"We're very excited to debut our new look at the Summit Townball Tavern
during the Twins home opener," added Stutrud. "Here at Summit, we're big
fans of the hometown team and what they mean to Minnesota. With this new
tavern we can continue to deepen that relationship with our community."
Meridian Session Ale, a beer in the new Union Series released April 15, will
be the first beer to feature the redesigned bottle and packaging. The Union
Series will focus on new raw materials and ingredients appearing on the
brewing scene. Availability of these ingredients will dictate the schedule
of each new Union Series beer. Additional information on Meridian Session
Ale will be released late-March.
The rebranding will rollout throughout 2013 and 2014 as Summit continues its
commitment to sustainability by using up the bottles and packaging that
currently exist with the past design. For additional updates, please visit
www.summitbrewing.com.
Summit Brewing Company
Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close
to its roots, serving the Upper Midwest and Great Lakes region. Summit's
beers are currently available in 17 states including Minnesota, Florida,
Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New
Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin.
Summit now produces 12 varieties of premium craft beer, including seven
year-round, four seasonal beers, and the limited release Unchained Series.
Since its inception, the brewery has been a consistent pioneer in the craft
beer movement.
###
Farmhouse Brewing Supply
Put some Citra leaf up in Lb's. If anyone in a Club or even some of you smaller breweries want to purchase whole mini bales of Citra, Chinook, Simcoe, Centennial or Sorachi Ave PM me I don't want to deal with all these leaf hops!
Not sure if any of you are interested in this, but thought I would send this along.
Garret
Hey folks!
A couple big things:
1) Our JAB wine barrel is coming in ahead of schedule! We should have it this week, which means we need to get brewing in order to fill it before it gets nasty and dried out. Andrew has organized this and will take charge of keeping the barrel in shape. We need volunteers to help us brew this beer. We'll need about 50 gallons of beer. I'm brewing 10 gallons today, and I think Andrew is brewing today as well. Please respond to this or send me an e-mail if you can help out! We will try all the beers before adding them to the barrel to make sure none are infected. Next time we try a sour!
The recipe is based on a Bier de Garde.
For 5 gallons
9.5# Pilsner
3# Munich
0.5# Aromatic
0.5# Biscuit
6 oz Special B
1.5 oz Fuggles (goal 20-25 IBU) at 60 minutes
0.5 oz Strisselpalt hops at 20 min
Mash at 150 for 60 minutes
Ferment with American Ale yeast of whatever type you want at around 66-68
2) Club only competition barleywine deadline is March 1. So far I only have my 3 barleywines in the running. I think Keith and Steven have one for me. If anyone else has any American or English BW (not oaked or messed with!) please get them to me by this Saturday (call or e-mail me so I know!) A small group will get together and do a quick taste off. The Club will pay for this entry and there is no shipping since the Primary Fermenters are organizing the judging here in MN.
3) Next meeting is at Tim's house in Chaska on March 8th! Tim will do a quick talk on Meads. We will be doing a taste off/mash paddle to see which beer will go on to a regional Lagunitas competition where the winner has a chance to brew that beer at Lagunitas!! Ben Ducklow stepped up and is organizing this--good man! They want American Ale yeasts, no spices or wood: something easy to drink. We will also need a whole 6 pack of the beer to enter into the official comp, so make sure you have enough stored up!
Please contact me with any questions or if you can take part in the barrel or barleywine stuff!!!!
--Eric
Here's an update on JAB brew shirts:
I'll get a picture of the art in the next few days, but the club has decided to make brew shirts - a black Dickies 60/40 blend, their top quality with stain and moisture control. Full-color logo at the back, faded white B&W detail over pocket, like cards fanning out of it. They will be pimpy - we've already got almost 30 shirts ordered, and are trying to get to an order of 50 minimum for the full color logo.
As a member of the club, JAB will embroider your name on them for all current members who preorder and pay for their shirts at the March meeting at my house.
Shirts will be $25 for Short Sleeve, $30 for Long Sleeve. An extra $2 for XXL, $3 for XXXL. Get one for each season and all the family. If you are looking at size, these are standard Dickies work shirts and can be found anywhere that sells work gear. They are generously cut and true to size, and my XL-XXL butt was even able to fit into a Large, albeit like a sausage.
I'll email again through The Barn when I have the art. Any questions, email me at troets(a)comcast.net .
Hey Folks,
Anyone who has a barleywine you want put in the running to be the official JAB entry for the Club Only Competition, needs to contact me ASAP and get a bottle to me! I'd like to do a tasting of our potential entries so we can get one in on time!
--Eric