----- Forwarded message from "Jim L. Ellingson" <jellings(a)me.umn.edu>
-----
From: "Jim L. Ellingson" <jellings(a)me.umn.edu>
To: wine(a)thebarn.com
Subject: [wine] Syrah/Shiraz at JPs
Greetings,
Had a nice meal at Sapor. Driving was another matter.
Happiness is a well designed electronic stability control
system, with an off button.
Group is going to JP's on Thursday.
Not sure if this is where things settled.
Vin du jour was in flux when I left.
Wine is Bordeaux blends from anywhere.
Cheers,
Jim
----- Forwarded message from "Jim L. Ellingson" <jellings(a)me.umn.edu>
-----
Date: Wed, 23 Jan 2008 10:52:46 -0600
Date: Tue, 6 Nov 2007 14:08:10 -0600
Date: Thu, 16 Aug 2007 13:55:23 -0500
Greetings,
Ringers, sparklings, dessert wines, etc. always welcome.
Thursday at 6:30 at JPs Bistro.
Call Bob (612-672-0607), e-mail the list (wine(a)thebarn.com) or
Please trim the articles form your replys to me or the list.
Bob
Betsy
Bill
Russel
Ruth
Lori
JP's American Bistro
2937 S. Lyndale 55408
(612) 824-9300
Lot of consctuction on Lyndale, so side streets may be a better option.
Parking: Meters were free after 6 or 6:30.
Side streets may be an option.
Pay lot behind the restaurant.
Cheers,
Jim
----- End forwarded message -----
Which wine drinker are you? Consultant aims to demystify taste
By Jane Black
Washington Post
Article Last Updated: 04/09/2008 01:24:44 PM CDT
Of 11 wines on the tasting table, the Col d'Orcia Rosso di Montalcino, a full-bodied,
fruity Tuscan red, was Tom Natan's top choice.
Adam Manson hated it.
Both men have well-trained and well-respected palates. Natan is a partner in the
Washington-based importer and retailer First Vine. Manson is a co-owner of Veritas, a
popular wine bar in Washington.
But the physiological differences in their tongues, coupled with their varied experiences,
mean the same wine tastes different to each of them. To Natan, the big, juicy flavors are
luscious. To Manson, they are overwhelming, even bitter.
And neither is right or wrong, says Tim Hanni, a California wine consultant.
At a tasting organized by the Washington Post recently at Phillips Seafood, Hanni analyzed
the two men's taste buds, a process he calls "getting your buds done."
After watching them taste and then scrutinizing their tongues through an industrial
magnifying glass, Hanni labeled Natan a "tolerant" taster because he has fewer
taste buds and tends to prefer ripe, concentrated wines.
Manson, with more taste buds, is a "sensitive" taster and usually likes
more-balanced wines without strong tannins.
"Hypersensitive" tasters, Hanni's third category, tend toward delicate,
slightly sweeter wines, such as rieslings, that are easy on the palate.
"Sweet" tasters, the final group, are also hypersensitive, Hanni says, with
confidence in their taste and little interest in learning to like
Advertisement
drier wines.
Knowing your type is akin to knowing your shoe size, Hanni says. Wearing a size 8 is not
good or bad; it's just a fact that helps you find something that fits.
"People live in different sensory worlds," he says. "We need to acknowledge
that."
PERSONALIZED RATINGS
If it becomes widely accepted, Hanni's system could upend the way we think, judge,
even talk about wine.
Instead of 100-point scales or talk of "grassy," "gooseberry" notes —
wine descriptors that Hanni says can become "insufferable" mumbo jumbo —
drinkers would need only to understand what makes up a perfect score or pleasant flavor
for them. That can vary widely depending on physiology, sex and personal experience.
At a 2006 pinot noir judging in San Francisco, the female judges' first choice came
in 35th out of 40 among the men. The men's first choice came in 35th out of 40 for
the women. (Women are much more likely than men to be sensitive or hypersensitive tasters,
though sex isn't a determining factor.)
Recently, Hanni was putting his methods to the test at the first Lodi International Wine
Awards in California. He says he developed the awards to help consumers and to improve
traditional wine competitions, where he says one outspoken judge can sway other panelists
with different palates.
Instead of giving out medals, taste-bud-tested judges will bestow prizes based on taste
preferences. So, a wine may win a top prize for tolerant tasters but only a bronze — or no
medal at all — for hypersensitive drinkers.
Consumers who know their type can then buy wines that are at the top of the class for
their palate, not an anonymous judge's.
His goal, Hanni says, is to democratize wine once and for all. It's something the
industry has been talking about for years: getting rid of the snooty sommeliers and
insisting it's OK to drink white zinfandel with your steak if that's what you
like.
"There's no right or wrong" has become a mantra of the new generation of
wine professionals. But the overwhelming nature of the wine business has made it tough to
persuade consumers to trust their palates.
"I don't know of any other industry that has such a broad range of products and
prices," says Natalie MacLean, an author and the editor of a free wine newsletter at
natalie
maclean.com. "There are more than a million producers, and each one makes at
least a few wines, all of which change every year. Multiply that together, and it's
dazzling, overwhelming and confusing."
TONGUE ANALYSIS
The Budometer, a computerized palate assessment tool, aims to turn theory into practice.
Consumers fill out a survey at
budometer.com. that is designed to gauge their tastes.
(Hint: If you like black coffee or Scotch or, counter-intuitively, find foods too salty —
salt suppresses bitterness — you're probably a "tolerant" taster.)
The Budometer instantly tells consumers what kind of taster they are. It offers up styles
to look for — tannic reds, New World pinot noirs, Alsatian whites — and specific wines
they might enjoy.
Starting in May, visitors to Copia, an education center in Napa, Calif., that promotes the
understanding of food and wine, can confirm their status by having their tongues analyzed.
Hanni developed the Budometer with the help of two sensory scientists at the University of
California at Davis. It takes into account a decade of research on taste and sensory
perception; Hanni calls it neurogastronomic programming.
Designed for neophytes, it asks five questions, but Hanni plans to add a more advanced
questionnaire for enthusiasts soon. The extended survey will help people understand how
experiences affect or even overcome genetic predispositions, he says.
A tolerant taster might love French pinot noirs, which by the book would be too thin and
dull to appeal, because he spent his honeymoon touring Burgundy.
"The struggle is to take away the mystery of wine without taking the magic,"
MacLean says. "Tim's idea is a big step forward, because he is not just spouting
the old cliches about 'Wine is for everyone.' There's methodology behind
his theories."
As important as the science is Hanni's fervor for making wine easy, whatever it
takes. He developed the first "progressive" wine list in 1985 for Murphy's
restaurant in Atlanta, grouping bottles not by country but by styles, such as "light
and fruity" or "lush and full-bodied."
He also developed and sells Vignon, a blend of salt and spices designed to help any food
pair well with wine — even asparagus and artichokes, which are notoriously difficult to
match.
A recovering alcoholic, Hanni hasn't swallowed a sip of wine in 14 years, something
he insists hasn't affected his ability to work with wine. In fact, he says it helps:
"There are people who write me off as an idiot, because how could I know what
I'm talking about if I don't taste? When I stopped drinking, I became an
observer. What I do isn't dependent on tasting; it's dependent on observing and
studying and researching why you like what you like."
IT'S ONLY WINE
Some of his ideas might seem heretical, but Hanni, one of the first two Americans to
obtain a master of wine designation, is careful to present his creations in a way that is
welcoming to wine novices and unthreatening to the establishment.
At 55, Hanni still has a bit of the hippie in him. His most common expression is,
"I'm having a blast." Every e-mail ends with his tag line: "Peace,
Partnership and Prosperity." The message: It's only wine. Why can't we all
get along?
So far, so good. Though the Budometer is still in its beta phase, it has had a warm
reception.
Wine writer Andrea Immer, enologist Richard Peterson and Copia's senior vice
president of wine Peter Marks are fans.
And once consumers comprehend exactly what Hanni is talking about (the shoe analogy
helps), they, too, get excited about the prospect of being able to better navigate a wine
list or simply trust their instincts.
Janice Iwama, a 24-year-old research analyst who attended the recent tasting, for example,
was happy to learn she fell into the sweet category, which explained her intense dislike
for red wines.
Taster Tom Broughan, a George Washington University law student, said "having
guidelines is helpful to focus my picks and get away from things I know I don't
like." His previous strategy was to look for a brand he knew his father liked.
To be sure, some worry the Budometer may be too confusing for people who just want a glass
of wine after work.
"Wine enthusiasts love it. But if it adds another layer of information or complexity
on behalf of the casual consumer, it may not make it easier," says Mark Chandler,
executive director of the Lodi Wine Grape Commission. "It's one more piece of
information you have to know."
Then, there are those who just don't want to find out they lack taste buds.
Karen McMullen, managing director of Washington Wine and Women, was disappointed the
Budometer pegged her as a tolerant taster, because she has always preferred the subtle
French and Italian wines she learned to love while summering in Europe as a young woman.
Hanni, however, wasn't surprised at all. When he reviewed the selections she
preferred at the tasting, he saw that despite her physiology, she did favor the delicate
European wines.
"The Budometer is geared for new wine drinkers," Hanni says. "Once you
graduate intellectually to Karen's level, experience takes over."
If the Budometer takes off, any stigma could soon disappear.
"You are what you are," says tolerant taster Natan. "I don't mind
being tolerant. Isn't that a good thing?"
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* Dr. James Ellingson, jellings(a)me.umn.edu *
* University of Minnesota, mobile : 651/645-0753 *
* Great Lakes Brewing News, 1569 Laurel Ave., St. Paul, MN 55104 *