Ever wonder if social media have an effect on actual wine purchases?  Here are the results from one survey.
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Grapes & Grain Opinion Panel Research
Wine Social Media Strategy

Life keeps on getting busier, and we're all expected to do more and more. Winemakers are supposed to guide the work in the vineyards and the cellars, make the wine, raise the wine, go out and help sell the wine. Oh, and maintain a blog and cultivate a following on Facebook.

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What is the Grapes and Grain Opinion Panel?
The largest consumer panel in North America dedicated to wine and spirits drinkers, created by Snooth Media and Merrill Research:
  • 10,000+ members
  • Need to know insights
  • Consumer opinions
  • Buying influences and behaviors
The panel includes people from every state in the U.S., as well as a limited number of people in Canada and the U.K. Nine in ten are core wine drinkers (drink wine weekly or more).
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