Greetings,
Zins at Oddfellows. Thursday. 6:30.
Oddfellows is one block east of Surdyks on Hennepin.
These are mostly guesses. Tables are small, so
make the reservation for two more than we expect?
Betsy
Bob
Annette
Nicolai
Ruth
Jim
Russ
Lori
Brdx tasting at the Big S tomorrow. Claustrophobes need
not apply. :)
Cheers,
Jim
A Wine With Iconoclastic Notes
Success of a Garage-Made Vintage Challenges Bordeaux's Traditions
By John Ward Anderson
Washington Post Foreign Service
Friday, March 10, 2006; A12
SAINT-EMILION, France -- He was a logger, a lifeguard, a disc jockey and a banker. But
Jean-Luc Thunevin didn't strike it big until he started making red wine in his
garage. From there, the Algerian-born high school graduate began challenging upper-crust
wine barons and their traditions, helping spur a revolt that experts argue will either
revitalize the fabled Bordeaux region or drive it nearer to ruin.
In the beginning, Thunevin climbed into vats with his wife, Murielle, to slosh around in
the grapes. He relied on friends to bend over tables in the driveway and pluck out leaves
and stems in exchange for dinner.
But from that first vintage -- 1,291 bottles of 1991 Chateau Valandraud, which retailed
for about $25 each -- evolved one of the most exclusive boutique wines in France, fetching
as much as $500 a bottle. Today, Thunevin makes 11 different wines and sells about 1
million bottles a year in markets from Paris to Hong Kong, Moscow to New York.
To some wine lovers, Thunevin, 54, and other garagistes who use similar iconoclastic
techniques represent the greatest threat facing Bordeaux and its reputation as the
world's premier wine region.
But to others, stubborn defense of tradition in the face of tough overseas competition is
a key reason for the decline of Bordeaux, which had a surplus of 200 million unsold
bottles last year. They question whether the people who make Bordeaux wines have the
gumption to change and compete. "We had success because we rediscovered some
techniques that were used a long time ago that had been abandoned," Thunevin said.
Among them: extensive pruning and thinning to concentrate grapes on the vine and
handpicking only the ripest fruit.
"It did not go over well with the historic winegrowers in the region, especially when
Valandraud started selling for more than the top traditional wines," he said with a
smile, his lips stained purple from a recent tasting. "But it forced all the big
chateaux to take a second look at what they were doing, and that was useful because it
helped them prepare for the future, for the American and Australian competition."
"There was jealousy from the historic properties," said Michel Bettane, one of
the most influential wine critics in France. But Thunevin and a small band of garage
winemakers "had brilliant ideas about winemaking, and they were doing it better than
anyone else, and now 80 percent of the best growers in Saint-Emilion are doing the same
thing the garagistes did 10 or 12 years ago."
Many traditionalists remain unconvinced, accusing Thunevin and other modernists of
embracing an international trend toward standardization in wines. They say that too many
winemakers are ignoring the unique characteristics of their vines and land in favor of
technical, by-the-numbers production that will make all wines taste the same.
"A wine should tell you the story of the place it came from," said Jean-Claude
Berrouet, the top winemaker at 12 vineyards, including Chateau Petrus, the most famous
wine in the neighboring Pomerol region, and Napa Valley's highbrow Dominus Estate.
Innovation and change are important, Berrouet said, but there should be limits on
techniques that a winemaker can use and still have a wine classified as a Bordeaux.
"If I'm a conductor playing Mozart, can I add notes to it?" he asked.
"Pretentious men do this."
"As long as I can make a living doing what I do, I will resist the move to a standard
taste," Berrouet said. "But you need to be realistic, and the day you can't
make a living, you have to change." Three decades ago, Bordeaux was one of the top
fine wines all over the world. Then the world's taste buds started to change, and
lighter, fruitier, less expensive wines from abroad -- particularly the United States,
Australia and Chile -- won international acclaim.
Between 1999 and 2004, France's wine exports dropped 11 percent, while America's
rose 49 percent, Chile's grew 96 percent, and Australia's exploded by 152
percent. France's share of world wine exports also dropped from 25 percent to 19
percent, while the combined share of the three other countries grew from 13.5 percent to
25 percent.
In international blind tastings, 80 percent of tasters prefer "sunnier,
fruitier" wines from the overseas vineyards, "and if you try to force the
consumer to accept the very old style of Bordeaux, it's a disaster," said Hubert
de Bouard, president of the Saint-Emilion Winegrowers' Union. He represents the
eighth generation of his family to head Chateau Angelus, a Premier Grand Cru Class� that
is ranked among the highest-quality wines in France.
Members of the government's wine regulating agency, the Appellation d'Origine
Contr�l�e, accuse Bouard of being "a revolutionary," he said. Among his demands
they cite is that French winemakers relax their regulations, change their labeling,
modernize their production techniques and adjust their products' styles and tastes --
even allowing oak chips to be used in aging barrels for flavoring -- to compete in global
markets.
In his demand for innovation, the aristocratic Bouard, 48, is an unlikely ally of
Thunevin. Bouard has purchased vineyards in Spain and South Africa, and his teenage son is
apprenticing at a vineyard in Argentina to better understand the importance of
globalization. His logic is simple, he said: "You want to work, or you want to
die?"
"I don't want to kill my tradition and roots," he said, "but if you
want to protect your traditions, you have to be strong enough to understand that the world
changes."
But to Yves Delol, 66, whose family has owned the modest Chateau Gueyrosse vineyard since
1870, modernist techniques that use additives "are like doping in sports." Other
vineyards "are free to do it, but they should be transparent and say on the label
that oak chips were added, because it's not a natural process," he said, waving
gnarly hands that look like the vines they tend.
"You don't want to sell your soul and lose your individuality," added his
daughter, Samuelle, 37, next in line to run the vineyard.
While French wines are under commercial assault abroad, their problems are being
compounded at home by a health movement that has resulted in national wine consumption
being slashed in half, from an average 27 gallons per person a year in 1980 to 14 gallons
in 2004. That has contributed to the unprecedented surplus in Bordeaux.
"We have to find a solution to simple problems -- there's too much wine, and too
much of it is bad in quality," said Bettane, the wine critic.
Those are problems Thunevin says he doesn't face, citing his willingness to try new
things -- such as his development of a kosher wine that American critic Robert Parker
praised as "undeniably the finest red kosher wine in the world." It sells in the
United States for more than $200 a bottle.
"It's not that if you weren't born wealthy in a chateau, you can't
make good wine," Thunevin said. "It's a question of pushing your
limits."
"At the beginning, he crossed the road looking both ways -- everybody was fighting
the modernists," said Michel Rolland, a wine consultant who gives advice to about 100
French winemakers -- including Thunevin -- and another two dozen vineyards in 13
countries.
"Jean-Luc is permanently looking for something new to do. Every year he's asking
how is it possible to move and change," Rolland said. "We need 200 Jean-Luc
Thunevins in Bordeaux, but we have only one."
In fact, with his extraordinary success, Thunevin said, "my friends say, you're
not so garage anymore. And I say it's a state of mind."
Special correspondent Marie Valla contributed to this report.
� 2006 The Washington Post Company
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