19 Nov
2011
19 Nov
'11
7:13 p.m.
Their conclusion and their question are two totally different things. "Social
Networks Have Little Influence on Purchasing Behavior" is a definitive statement with
absolutely no proof behind it. Of course social networks have influence, because
everything has influence. Just how direct or subtle is the main question.
Ask almost anybody, including me, if social networks influence what wines I buy and
I'll say no because I never have a specific example of somebody telling me exactly
what to buy ... but the fact that I learn a HUGE amount about some particular wineries or
importers from their twitter and facebook presence leads me to almost sub-conciously buy
their wines. Knowledge is power.
The key to great social media campaigns is when they talk about anything OTHER than the
product being sold, thus building a world of trust and influence that guides rather than
points.
Anybody in the wine world writing and tweeting tasting notes has little to no influence
because nobody gives a shit about "decomposed raspberry sauce over fresh leather and
dog sweat" -- the public wants to know what to drink on the beach, or have with
venison, or enjoy while watching the Vikes get creamed. That's all.
How's that for my two cents?
I curious about other's opinions.
J.
On Nov 19, 2011, at 10:37 AM, Theodore Trampe wrote:
Ever wonder if social media have an effect on actual
wine purchases? Here are the results from one survey.
Ted
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Life keeps on getting busier, and we're all expected to do more and more. Winemakers
are supposed to guide the work in the vineyards and the cellars, make the wine, raise the
wine, go out and help sell the wine. Oh, and maintain a blog and cultivate a following on
Facebook.
Read more »
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