Here's an editorial from today's Chicago Tribune.
It's long, but I thought you might find it
interesting!
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It's enough to drive one to drink
In search of fine wines mailed from everywhere
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Amity Shlaes. Amity Shlaes is a syndicated columnist
with the Financial Times
Published May 1, 2002
Sitting at my computer in New York, I cannot order a
case of Montrachet from France to be shipped directly
to my home. Nor can I order a chardonnay from the
Swedenburg Estate Vineyard in lovely Middleburg, Va.
Both of these purchases would be illegal.
I am not alone in my wine deprivation. Oenophiles in
26 U.S. states are barred from shopping
"abroad"--buying direct from vendors outside the state
border. Because Illinois is what is known as a
"reciprocal state," the bibulous there have it
slightly better: they can order from those states that
allow Illinois wineries to ship directly to their
citizens (California, for example, thank heaven). But
life in Illinois is not all wine nirvana either: that
Swedenburg wine is verboten to Illinois citizens
because Virginia doesn't allow reciprocity with
Illinois.
In any case all this is particularly frustrating for
wine-drinkers who prefer America's 2,000-odd small
wineries. Most of these are so tiny that the big
wholesalers across the country do not bother to
represent them. So when it comes to the Swedenburgs of
the world, wine-drinkers are often out of luck.
Now this sober reality is being challenged in several
of the nation's federal district courts. The
challengers' collective case is worth reviewing, if
only because it demonstrates the way that
globalization--and specifically, globalization via the
Internet--can erode even smaller trade barriers.
Consider the New York case, the plaintiff in which is
Virginia's Swedenburg. During the 1930s, Albany
lawmakers took advantage of residual pro-Prohibition
sentiment to protect the Empire State's wine
wholesalers with a law making direct purchases by
consumers from out-of-state purveyors illegal.
The law was hard to enforce--can the State Liquor
Authority police every package?--but still constituted
a serious deterrent. Who, after all, wants to risk
tangling with state authorities just to make his
evening more enjoyable?
State authorities and wholesalers were aided by a
general culture of ignorance in their protectionist
efforts. Vintners from outside New York were not
allowed to advertise direct sales to consumers in the
New York press. The only way that a wine buyer could
find out about a Swedenburg in the first place was to
order its catalog, or to make a pilgrimage to
Virginia's wine country. Only the most devoted would
do that.
But the Internet changed all this. New Yorkers can now
find Swedenburg through their browsers. They have also
found Hidden Valley Winery (one of Swedenburg's
neighbors) and Virginia's Lost Creek. And they do not
want to make the drive south to collect the product.
So Swedenburg and friends recently found themselves
before the honorable Richard Berman of the U.S.
District Court for the Southern District of New York.
The plaintiffs' lawyers, the Institute for Justice,
argue that New York's protectionist regulation
violates the U.S. Constitution. Its case appears
strong, thanks to James Madison and other founding
fathers, who explicitly opposed inter-state
protectionism. Writing to fellow father James Monroe,
Madison argued that "if it is necessary to regulate
trade at all, it surely is necessary to lodge the
power, where trade can be regulated with effect"--with
the federal government.
The result was the U.S. Constitution's commerce
clause, which gives Washington alone the power "to
regulate commerce." Or, as Juanita Swedenburg, the
winery proprietor, put it to The Washington Post (in
more down-to-earth fashion): "This is why we have a
Constitution. We're not like some little Podunk
country that throws out their Constitution every 10
years, are we?" Swedenburg is a member of the
Daughters of the American Revolution, so she speaks
with a certain authority.
But the State of New York also cites the Constitution
in its defense. It cites the 21st Amendment, which
repealed Prohibition. Prohibition advocates wanted to
protect the rights of states that preferred to be
"dry" to continue to regulate consumption of liquor
and so wedged the following phrase into the amendment:
"Transportation or importation into any state,
territory, or possession of the United States for
delivery or use therein of intoxicating liquors, in
violation of the laws thereof, is hereby prohibited."
Consumers seem likely to prevail. Judge Berman, having
issued a sympathetic-sounding order, is now
contemplating a motion for summary judgment. In North
Carolina and Virginia his peers have already moved in
favor of the small wineries. The case is probably
heading for the U.S. Supreme Court, which also stands
a good chance of smiling on the bibulous.
The favorable atmosphere for wine has much to do with
the constitutional merits of the Swedenburg case: the
founding fathers, pure constitutionalists can argue,
intended there to be free trade among states.
But the interesting part of this story is that it is
happening now. That has to do in part with the general
hedonism of our age and our new wine-drinking culture.
But it has even more to do with the rise of the
Internet and global communications. When a product is
visible, barriers to its acquisition--either
protection or taxation--become harder to defend.
New York has experienced this challenge in other
arenas, most notably in the area of taxation. The
state officially subjects goods imported from other
states (and abroad) to a "use" tax. But the rise of
advertising and the Internet has made the tax harder
and harder to enforce.
New Yorkers, for example, like to head to New Jersey
to shop because sales taxes are lower there. Internet
ads constantly remind them of other states' tax
advantages. In an effort that went down in the annals
of tax desperation, New York sent authorities to an
IKEA parking lot in Elizabeth, N.J., a few years ago
to collect New York car license plate numbers and so
capture lost tax revenues. Needless to say, the
campaign collapsed in a humiliating storm of bad
press.
In other words, the advantages of free trade are not
only big and obvious but also sweet, and subtle as a
good chablis. At a time when globalization is so much
assailed, this is a reality to which we should all
raise a glass.
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