----- Forwarded Message -----
From: "Carey Matthews" <cmatthews(a)summitbrewing.com>
Sent: Tuesday, April 7, 2009 10:31:00 AM GMT -06:00 US/Canada Central
Subject: Summit Horizon Red Ale press release
Please find the press release for the new Summit Horizon Red Ale below. Let me know if
you have any questions!
Cheers,
Carey Matthews
Marketing Coordinator
Summit Brewing Company
910 Montreal Circle
St. Paul, MN 55102
651.265.7800 (Brewery)
651.265.7821 (Direct)
651.387.2799 (Cell)
www.summitbrewing.com
FOR IMMEDIATE RELEASE
Summit Brewing Company introduces a brand new, year-round beer: Horizon Red Ale
ST. PAUL, MN – (April 7, 2009) – Summit Brewing Company is proud to present Horizon Red
Ale, an emerging American hybrid ale that crosses the boundaries of styles. This red-hued
ale projects an intensity of complex hops – yet allows the drinker to experience the
character of the malt with notes of apricot, pine, and grapefruit. Beautifully dry
hopped, Horizon Red Ale will be considered a classic!
The Horizon name stems from the use of the Horizon hop, a rare hop much revered by brewers
and cherished for its pungent, spicy, bittering qualities. Cascade and Amarillo hops,
rich with flavor and aroma for a bright, citrus profile, are also used in this
formulation. Horizon Red is hopped at 6 different points in the brewing process, more
frequency than any other Summit beer.
The Horizon Red Ale will also be the first Summit tap handle to feature bamboo, a
sustainable and earth friendly material. The entire Summit tap handle line will
eventually feature bamboo as the brewery continues to be stewards of green business
practices.
“The development of the Horizon Red Ale is truly a collaborative effort. As this new ale
crosses boundaries of style, it also possesses the passion, commitment, and expertise of
all disciplines of the brewery. We’re very excited to present this beer for our devoted
fans as well as new Summit drinkers,” said Mark Stutrud, Brewmaster and Founder of Summit
Brewing Company.
Horizon Red Ale is officially available April 20, with a select number of establishments
pouring it April 16. The beer will be available year-round, but the initial release will
be at limited locations throughout the greater metro area.
Digital images of Summit Horizon Red Ale are available on request. For more information
about the brewery, please visit
www.summitbrewing.com .
Summit Brewing Company was founded in St. Paul, MN in 1986, and has stayed close to its
roots, serving the Upper Midwest and Great Lakes region. It is currently available in
Minnesota, North Dakota, South Dakota, Iowa, Wisconsin, Michigan, Illinois, Nebraska,
Kentucky, Ohio, Pennsylvania, Colorado, Texas, and Florida. Summit now produces twelve
varieties of premium craft beer, including seven year-round and five seasonal beers.
Since its inception, the brewery has been a consistent pioneer in the craft beer movement.
# # #