From: Jeff Halvorson To: Sphbc(a)sphbc.org Sent: Thursday, February 24, 2005 5:31 PM Subject: [SPHBC] Fwd: Summit Newsletter (Good bye Oatmeal Stout,hello again to Alt-bier) "Simply put, Summit Oatmeal Stout is a delicious drink. [...] So, it is a difficult decision to discontinue this beer." "However, the next "Limited Release" is a style that many of you have been requesting. We are re-introducing our alt-bier as Summit Amber. This copper-colored beer with its nutty, malty flavor followed by slight hop dryness should incorporate a smile on a multitude of faces. Particularly those folks who taste it for the first time!" ----- Forwarded message from info(a)summitbrewing.com ----- Date: Thu, 24 Feb 2005 15:00:36 -0500 From: "Summit Brewing Co." <info(a)summitbrewing.com> Reply-To: "Summit Brewing Co." <info(a)summitbrewing.com> Subject: Newsletter // March 2005 To: jeff(a)truthbrew.com To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. http://cl.exct.net/?ffcd16-fe501575756c03757c1d-fe23107372610178741377 Summit Brewing Co. Newsletter March 2004 Your Summit Newsletter is ready at: http://cl.exct.net/?ffcd16-fe611575756c03747514-fe23107372610178741377 To receive this e-mail as HTML or to leave this mailing list go to: http://cl.exct.net/?ffcd16-fe601575756c03747515-fe23107372610178741377 - - - - - - - - - This email was sent to: jeff(a)truthbrew.com This email was sent by: Summit Brewing Company 910 Montreal Circle, St. Paul, MN 55102 Phone: 651.265.7800 Fax: 651.265.7801 We respect your right to privacy. View our policy: http://cl.exct.net/?ffcd16-fe5f1575756c03747516-fe23107372610178741377 ----- End forwarded message ----- ---------------------------------------------------------------------------- ---- To view this email as a web page, go here. Thanks again for "tuning in" to our newsletter. You guys are important to us. And, we do listen, you know... Summit's "Limited Release Draught Beer" program is a result of listening to you. You have communicated clearly that although you appreciate Summit's "standards", like our Extra Pale Ale and Grand Pilsener, you also expect something unique and individual. With your involvement, Summit Oatmeal Stout became a reality. Your choice became obvious by fielding those telephone calls, assimilating numerous emails and witnessing various requests at brewery tours. Simply put, Summit Oatmeal Stout is a delicious drink. The soft, creamy, lightly toasted flavor profile differentiated this beer from others in its category. Your enthusiastic responses about this beer certainly classified it as a winner! So, it is a difficult decision to discontinue this beer. Yes, I have been preparing myself for the onslaught of protests and threats concerning this decision. And, I would like you to know that we "share your pain" - we will miss this great beer ourselves. However, the next "Limited Release" is a style that many of you have been requesting. We are re-introducing our alt-bier as Summit Amber. This copper-colored beer with its nutty, malty flavor followed by slight hop dryness should incorporate a smile on a multitude of faces. Particularly those folks who taste it for the first time! Look for this beer at your favorite watering hole. Our website will include a listing of the places that serve Summit Amber. If your favorite spot pours Summit Amber, thank the proprietor! If the proprietor does not pour it, ask for it! After all, in these times, it is important that we listen to each other. March 2005 Upcoming Events Summit Penny Pint Night at Billy's on Grand For the ridiculously low price of one penny, you can enjoy a pint of Extra Pale Ale at Billy's on Grand, February 28 between 7:00 and 9:00 PM. Billy is located on Grand Avenue in Saint Paul. Look for more details in the Onion and keep in mind this is an invitation-only event... you must register by sending an email to twincitiespromo(a)theonion.com with "SUMMIT" in the subject field or at the bar prior to the night of the event. Milwaukee Brewer's Opener Summit fans in Milwaukee can enjoy Summit Extra Pale Ale and celebrate the Brewer's home opener on April 5 at Axels. Axels is on the east side of Milwaukee and their home opener tailgate party is always a big hit. Thirsty Thursdays at Billabong If you are in Bloomington, Minn., check out Thirsty Thursdays at Billabong. All Summit pints are half price. Billabong is located right off 494 and Normandale Boulevard. Local Live Music and Summit at the Uptown Bar In the Uptown area of Minneapolis, there is a fine watering hole called the Uptown Bar. On Tuesdays and Wednesdays from 7 bells to closing, you can enjoy local live music performances and $2.95 Summit Extra Pale Ale or Summit Maibock. Summit Celebrates Repeal of Prohibition It is difficult to imagine a society in which beer was illegal. That's why on April 7th, Summit will once again celebrate the repeal of prohibition. This year marks the 72nd year of repeal and the brewery marks the occasion through a number of special Summit features at bars and restaurants throughout the Twin Cities area. Look for posters at your favorite hang out and celebrate with a Summit. Summit News Summit People Recently, the brewery added to its sales staff three individuals located in Sioux City, Iowa, Ann Arbor, Michigan and Milwaukee, Wisconsin. The brewery welcomes Aaron, Rob and Jason to the team. Summit fans in those parts of the country will soon be seeing more Summit beer on the shelves and in the bars. In March, the brewery will launch its new draft beer quality assurance program. The brewery will hit the road running with a vehicle specially designed to show bars and restaurants the perfect way of serving Summit draft beer. Of course, the individual driving the van will be thoroughly trained in all aspects of draft beer. This is truly an industry first and the brewery is excited at bringing this level of service to our retail partners and our consumers. Summit Maibock Summit Maibock will be hitting the shelves in the next several days as another season passes for Winter Ale. Summit Maibock is a blond bock beer brewed to celebrate spring's upcoming arrival. Summit Maibock is rich and malty with an alcohol content of 7.1%. Summit Maibock will be available through most of May. Summit Limited Release As you may have read in our holiday newsletter, Summit Oatmeal Stout will be available through March. However, we do not expect supplies to last much longer than early April. If you are a Stout fan and we know there are many out there, make sure to have a glass or two before the final keg blows. In place of Summit Oatmeal Stout, the brewery will release its next Limited Release brand, Summit Amber. Summit Amber will be a medium body beer with a copper hue. The hoppiness of the beer will be well-balanced by the beer's maltiness. Available in draft only, look for Summit Amber in your neighborhood bar or restaurant. In the upcoming weeks, look for more information at the brewery's website, MailScanner has detected a possible fraud attempt from "cl.exct.net" claiming to be www.summitbrewing.com, regarding a sneak preview of Summit Amber at the brewery. The brewery would like to invite a special few to taste Summit Amber before the beer is available to the public. More information and a way to register for the party will be available at the web site by mid-March. Craft Beer Growth: What it Means to Us Craft beer has been resurging as the beverage of choice with the brewing of fine styles, both traditional and new, by breweries like our beloved Summit. Between 2003 and 2002, the overall volume of craft beers grew 3.4%, with regional brewers growing 10.9%. This is in an industry where total U. S. beer sales shrunk by as much as 0.3%. Market share changes have been reflecting a significant shrinkage, or stagnation of beer sales for the industrial brewing sector that has been effectively offset by craft brewing. And for 2004 craft brewers have improved even more, with a solid 7 percent more beer being sold; that's 7,023,651 barrels (a barrel is 31 US gallons) total! This has made craft beer the fastest growing segment of the US beverage alcohol industry, according to the Brewers Association; a trade association for the US craft brewers. In 2004 the craft segment sold more new barrels of beer than the much larger import segment of the beer market and reverses the trend between 1996 and 2002 when import volume grew at a faster rate. When you crunch the numbers you will see that 10.5% of this change comes from Regional Specialty brewers. One of the reasons that this is occurring is that discerning customers are demanding more, not less in beer flavor profiles. Craft brewers are successful in respecting and fulfilling their educated requests. Summit Brewing Company is proud to be a regional brewery that responds to your clear call to carefully brew and retain devotees, as well as new customers. We have kept to the traditional techniques of brewing only all-malt recipes and conforming to the true definition of a regional specialty brewery. During 2004 Summit has maintained its position, within the top brewers. Summit has been one of the select few to show significant positive growth in our home state. We enjoy what we do. We have harnessed the best of current technology. We will continue to do this with confidence, but with an open ear towards our friends and customers. Our trained in-house tasters are sensitive to how our signature profiles are maintained and how they present themselves to our committed and new Summit customers. We recognize that our customers are special and many can be well regarded as ‘trained' tasters themselves! In the next few months you will hear and see how we, at Summit, are expanding our direct link to you and what we are doing to increase your enjoyment and confidence in our fine products. Summit has a deep, heart-felt commitment to continue our drive for excellence. We look forward to having you alongside us, raising a glass in salutation, on that rewarding journey. Drunken Spicy Shameless Shrimp 24 oz. Summit Grand Pilsner 1/2 cup cider vinegar 2 cups water 2 tbsp. Old Bay Seasoning 2 lbs. large shell-on shrimp (16-20 ct/lb.) 2 tbsp. garlic, minced 2 tbsp. Creole Seasoning* Pour beer, vinegar, and water into a tall one-gallon stock pot. Add Old Bay Seasoning, cover, and cook on high to boil. When the blend is boiling rapidly, add shrimp and cook 2 minutes, until shell turns pink. (The flesh will continue to cook in the shell so don't overcook.) Drain the shrimp in a colander. Toss with garlic and Creole seasoning and serve on a bed of ice. Enjoy with a frosty mug of Summit Grand Pilsner. *Creole Seasoning - Mix the following ingredients: 1/2 cup paprika, 1/2 cup granulated onion, 3 tbsp. ground black pepper, 2 tsp. white pepper, 2 tsp. cayenne pepper, 1/4 cup dried oregano, 1/4 cup dried thyme, 2 tbsp. ground cumin. Recipe Courtesy of Paul Wilmes of Joey's Paul Wilmes, owner operator of the recently-opened Joey's in Apple Valley, Minn., pours Summit Grand Pilsner, and he cooks with it too. "You can taste the old world craftsmanship," he said. "Our food is better, and we want to have a better beer too. If I used a lesser beer with our in-house special, Drunken Spicy Shameless Shrimp, I wouldn't be proud of the result. Joey's is about better taste and better ingredients, and so is Summit. The other Twin Cities locations are in Blaine and Woodbury. Joey's originated in Canada, and with over 100 locations in Canada, it is that country's largest seafood chain. In the United States there are thirteen Joey's in operation across the nation from San Diego to Miami. Dozens more will open in coming months, and we expect Joey's will be a household name for 'fish made fresh' in every major city in America." FORWARD TO A FRIEND FEATURED BEER ONLINE STORE SALE FREE SUMMIT STICKER! LAST CALL Summit Brewing Company 910 Montreal Circle, St. Paul, MN 55102 Phone: 612.339.6904 Fax: 612.338.7981 This email was sent to: jeff(a)truthbrew.com Forward To A Friend -------------------------------------------------------------------- mail2web - Check your email from the web at http://mail2web.com/ .