RE: Summit Beer Movie Contest

Any movie-makers in the club? You can Win $1000, 12 cases of Summit, and a private Summit party! - Al _____ From: Carey Matthews [mailto:cmatthews@summitbrewing.com] Sent: Monday, April 14, 2008 3:53 PM To: alboyce(a)comcast.net Subject: Summit Beer Movie Contest Al, Below is the news release for our newest adventure, the first ever Summit Beer Movie Contest! I imagine some of the homebrewers will be interested in this, if you could pass the word along. Thanks Al-let me know if you have any questions. Cheers, Carey Matthews Social Coordinator Summit Brewing Company 910 Montreal Circle St. Paul, MN 55102 651.265.7800 (Brewery) 651.387.2799 (Cell) www.summitbrewing.com www.thesocialelement.com FOR IMMEDIATE RELEASE CONTACT: Carey Matthews Summit Brewing Company 651-265-7800 cmatthews(a)summitbrewing.com Summit Brewing Company Kicks Off Beer Movie Contest Calling all beer lovers, filmmakers, and beer-loving wannabe filmmakers ST. PAUL, MN - (April 14, 2008) - On April 17th, Summit Brewing Company will start accepting entries for the first ever Summit Beer Movie Contest. The contest asks Minnesotans to make a short film, 5 minutes or less, that includes a Summit beer product placement. Since the brewery's start back in 1986, Summit has supported the vibrant creative community of Minnesota through sponsorships and donations. Now is the chance for that creativity to converge with the art of craft beer in the form of a Summit beer movie. "We want to see the creativity that our beer drinkers have hidden within them. This is not just a call for a beer commercial-we really want to see what people can come up with, whether they be a Summit beer drinker professing their love or a budding filmmaker with a story to tell," said Mark Stutrud, CEO and founder of Summit Brewing Company. The beer movie contest is part of Summit's newest website launched this past summer -the interactive, video-driven, www.thesocialelement.com. This supplemental website was developed to tell the stories of both Summit drinkers and the brewery itself. With videos ranging from Nordic battle reenactors, to free runners, to Lake Superior surfers, and a weekly blog from Summit employees, the website explores what brings people together in an entertaining, visual format. All films and entrants from the beer movie contest are eligible for placement on www.thesocialelement.com as well as attendance to the brewery screening party, with the top three films being awarded prizes. A jury of Summit employees, Paul Creager of the Square Lake Film & Music Festival, and Chris Pennington of the 10-Second Film Festival, will judge all submissions. The first place winner will receive $1000 cash, 12 cases of Summit beer, and a private party at the brewery. Second place receives $500 cash, 6 cases of Summit beer, and $50 in Summit merchandise. Third place receives $250 cash, 3 cases of beer, and $25 in Summit merchandise. Winning films will also be shown at the Square Lake Film <http://www.solsticefestival.org/> & Music Festival on August 16. The contest runs April 21-May 27, with winners to be announced on or before June 9. Further contest guidelines can be found at www.thesocialelement.com. So get out your video cameras, your creativity, your favorite Summit beer, and make a Summit Beer Movie! For more information about Summit Brewing Company news and events, please visit www.summitbrewing.com. Summit Brewing Company was founded in St. Paul, MN in 1986, and has stayed close to its roots, serving the Upper Midwest and Great Lakes region. It is currently available in Minnesota, North Dakota, South Dakota, Iowa, Wisconsin, Michigan, Illinois, Nebraska, Kentucky, Ohio, Pennsylvania, Colorado and Montana. Summit produces eleven varieties of premium craft beer, including six year-round and five seasonal beers. In 2004, the brewery began producing limited production, draft only beers, offered primarily in the greater metropolitan area of Minneapolis and St. Paul. Since its inception, the company's sales have consistently outpaced the industry, highlighted by significant annual sales growth over the past seven years.