Any movie-makers in the club? You can Win $1000, 12 cases of Summit, and a
private Summit party!
- Al
_____
From: Carey Matthews [mailto:cmatthews@summitbrewing.com]
Sent: Monday, April 14, 2008 3:53 PM
To: alboyce(a)comcast.net
Subject: Summit Beer Movie Contest
Al,
Below is the news release for our newest adventure, the first ever Summit
Beer Movie Contest! I imagine some of the homebrewers will be interested in
this, if you could pass the word along. Thanks Al-let me know if you have
any questions.
Cheers,
Carey Matthews
Social Coordinator
Summit Brewing Company
910 Montreal Circle
St. Paul, MN 55102
651.265.7800 (Brewery)
651.387.2799 (Cell)
www.summitbrewing.com
www.thesocialelement.com
FOR IMMEDIATE RELEASE
CONTACT: Carey Matthews
Summit Brewing Company
651-265-7800
cmatthews(a)summitbrewing.com
Summit Brewing Company Kicks Off Beer Movie Contest
Calling all beer lovers, filmmakers, and beer-loving wannabe filmmakers
ST. PAUL, MN - (April 14, 2008) - On April 17th, Summit
Brewing Company will start accepting entries for the first ever Summit Beer
Movie Contest. The contest asks Minnesotans to make a short film, 5 minutes
or less, that includes a Summit beer product placement. Since the brewery's
start back in 1986, Summit has supported the vibrant creative community of
Minnesota through sponsorships and donations. Now is the chance for that
creativity to converge with the art of craft beer in the form of a Summit
beer movie.
"We want to see the creativity that our beer drinkers have hidden within
them. This is not just a call for a beer commercial-we really want to see
what people can come up with, whether they be a Summit beer drinker
professing their love or a budding filmmaker with a story to tell," said
Mark Stutrud, CEO and founder of Summit Brewing Company.
The beer movie contest is part of Summit's newest website launched this past
summer -the interactive, video-driven,
www.thesocialelement.com. This
supplemental website was developed to tell the stories of both Summit
drinkers and the brewery itself. With videos ranging from Nordic battle
reenactors, to free runners, to Lake Superior surfers, and a weekly blog
from Summit employees, the website explores what brings people together in
an entertaining, visual format.
All films and entrants from the beer movie contest are eligible for
placement on
www.thesocialelement.com as well as attendance to the brewery
screening party, with the top three films being awarded prizes. A jury of
Summit employees, Paul Creager of the Square Lake Film & Music Festival, and
Chris Pennington of the 10-Second Film Festival, will judge all submissions.
The first place winner will receive $1000 cash, 12 cases of Summit beer, and
a private party at the brewery. Second place receives $500 cash, 6 cases of
Summit beer, and $50 in Summit merchandise. Third place receives $250 cash,
3 cases of beer, and $25 in Summit merchandise. Winning films will also be
shown at the Square Lake Film <http://www.solsticefestival.org/> & Music
Festival on August 16. The contest runs April 21-May 27, with winners to be
announced on or before June 9. Further contest guidelines can be found at
www.thesocialelement.com.
So get out your video cameras, your creativity, your favorite Summit beer,
and make a Summit Beer Movie!
For more information about Summit Brewing Company news and events, please
visit
www.summitbrewing.com.
Summit Brewing Company was founded in St. Paul, MN in 1986, and has stayed
close to its roots, serving the Upper Midwest and Great Lakes region. It is
currently available in Minnesota, North Dakota, South Dakota, Iowa,
Wisconsin, Michigan, Illinois, Nebraska, Kentucky, Ohio, Pennsylvania,
Colorado and Montana. Summit produces eleven varieties of premium craft
beer, including six year-round and five seasonal beers. In 2004, the
brewery began producing limited production, draft only beers, offered
primarily in the greater metropolitan area of Minneapolis and St. Paul.
Since its inception, the company's sales have consistently outpaced the
industry, highlighted by significant annual sales growth over the past seven
years.