Hi Al!
Thanks for spreading the word about the contest. Just
making sure you know that the Summit film contest deadline has been extended to
Tuesday, June 3rd. The brewery will stay open until 7pm that
night as well so folks can drop off their movies if they don’t get it in the
mail in time. Let me know if you have any questions!
Cheers,
Carey Matthews
Marketing Coordinator
Summit Brewing Company
910 Montreal Circle
St. Paul, MN 55102
651.265.7800 (Brewery)
651.265.7821 (Direct)
651.387.2799 (Cell)
www.summitbrewing.com
www.thesocialelement.com
From: Al Boyce
[mailto:alboyce@comcast.net]
Sent: Monday, April 14, 2008 9:35
PM
To: 'TheBarn Association'; mnbrewers@yahoogroups.com
Cc:
Carey Matthews
Subject: RE: Summit Beer Movie
Contest
Any
movie-makers in the club? You can Win $1000, 12 cases of Summit, and a
private Summit party!
-
Al
From: Carey Matthews
[mailto:cmatthews@summitbrewing.com]
Sent: Monday, April 14, 2008
3:53 PM
To: alboyce@comcast.net
Subject: Summit Beer Movie
Contest
Al,
Below is the news release for our newest adventure, the first
ever Summit Beer Movie Contest! I imagine some of the homebrewers will be
interested in this, if you could pass the word along. Thanks Al-let me
know if you have any questions.
Cheers,
Carey Matthews
Social Coordinator
Summit Brewing Company
910 Montreal Circle
St. Paul, MN 55102
651.265.7800 (Brewery)
651.387.2799 (Cell)
www.summitbrewing.com
FOR IMMEDIATE
RELEASE
CONTACT: Carey
Matthews
Summit Brewing Company
651-265-7800
Summit Brewing Company Kicks Off Beer Movie
Contest
Calling all beer
lovers, filmmakers, and beer-loving wannabe filmmakers
ST. PAUL, MN – (April 14, 2008) – On April 17th, Summit Brewing
Company will start accepting entries for the first ever Summit Beer Movie
Contest. The contest asks Minnesotans to make a short film, 5 minutes or
less, that includes a Summit beer product placement. Since the brewery’s
start back in 1986, Summit has supported the vibrant creative community of
Minnesota through sponsorships and donations. Now is the chance for that
creativity to converge with the art of craft beer in the form of a Summit beer
movie.
“We want to see
the creativity that our beer drinkers have hidden within them. This is not
just a call for a beer commercial-we really want to see what people can come up
with, whether they be a Summit beer drinker professing their love or a budding
filmmaker with a story to tell,” said Mark Stutrud, CEO and founder of Summit
Brewing Company.
The beer movie
contest is part of Summit’s newest website launched this past summer -the
interactive, video-driven, www.thesocialelement.com. This
supplemental website was developed to tell the stories of both Summit drinkers
and the brewery itself. With videos ranging from Nordic battle reenactors,
to free runners, to Lake Superior surfers, and a weekly blog from Summit
employees, the website explores what brings people together in an entertaining,
visual format.
All films and
entrants from the beer movie contest are eligible for placement on www.thesocialelement.com as well as
attendance to the brewery screening party, with the top three films being
awarded prizes. A jury of Summit employees, Paul Creager of the Square
Lake Film & Music Festival, and Chris Pennington of the 10-Second Film
Festival, will judge all submissions. The first place winner will receive
$1000 cash, 12 cases of Summit beer, and a private party at the brewery.
Second place receives $500 cash, 6 cases of Summit beer, and $50 in Summit
merchandise. Third place receives $250 cash, 3 cases of beer, and $25 in
Summit merchandise. Winning films will also be shown at the Square Lake Film & Music
Festival on August 16. The contest runs April 21-May 27, with winners
to be announced on or before June 9. Further contest guidelines can be
found at www.thesocialelement.com.
So get out your video cameras, your
creativity, your favorite Summit beer, and make a Summit Beer
Movie!
For more information about Summit
Brewing Company news and events, please visit www.summitbrewing.com.
Summit Brewing Company was founded
in St. Paul, MN in 1986, and has stayed close to its roots, serving the Upper
Midwest and Great Lakes region. It is currently available in Minnesota,
North Dakota, South Dakota, Iowa, Wisconsin, Michigan, Illinois, Nebraska,
Kentucky, Ohio, Pennsylvania, Colorado and Montana. Summit produces eleven
varieties of premium craft beer, including six year-round and five seasonal
beers. In 2004, the brewery began producing limited production, draft only
beers, offered primarily in the greater metropolitan area of Minneapolis and St.
Paul. Since its inception, the company’s sales have consistently outpaced
the industry, highlighted by significant annual sales growth over the past seven
years.