19 Dec
2002
19 Dec
'02
8:25 a.m.
Failure is inevitable if you don't understand your
customer.
Isn't that what I stated? Sorry Mike, but you and your entire organization did not
drink 22,000 gallons of beer each year at the Water Tower. People that love super hoppy
IPAs or super funky Belgians are a minority.
It's easy to sit on the sidelines and analyze/criticize, but some of us depend on
this as our livelyhood. I gave up a lot to be a brewer and do what I love--making
whatever beer I make the best that it can be. And if the country loving music wannabe
singers have the money to buy a beer, I'll sell it to them. It's just that
easy.
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