German Lowenbrau Back

Lowenbrau brewed in Munich has always had a certain following. Over a decade ago, production was shifted to Miller's breweries in the U.S. Though Miller steadfastly claimed to be using the same recipe and ingredients, it just wasn't the same; it was weak. It was Miller-ized. More recently, production was shifted to LaBatt in Canada. The bottles said "Imported", but the fine print told the story, and LaBatt-brewed Lowenbrau was not much different from Miller-brewed Lowenbrau. Sales were never that good, because the product in the bottle was still weak. Now, distribution of Munich-brewed Lowenbrau is back. I found some at a local Jewell supermarket. The beer in the bottle, which is what really matters, is the real thing. There is a clean malt crispness and a gentle hop bite that is unmistakably genuine. Lowenbrau is definitely back. They probably figured there was not much to lose. The Western-Hemisphere brewed product was not selling, so why not try bringing it in from Munich again. I note that LaBatt is the importer. Roger Deschner rogerd(a)uic.edu ===== "I think this would be a good time for a beer." -- Predident ===== === Franklin Delano Roosevelt, on the day Prohibition was repealed. ====