Posted on Wed, Nov. 19, 2003
Barley changes brewing
Consolidation in the beer industry affect the way malting barley is
traded
BY LEE EGERSTROM
Pioneer Press
A solitary sample of malting barley sat in a pan on a long trading
table at
the Minneapolis Grain Exchange on Tuesday.
There was no trading.
An era is passing for one of the Upper Midwest's venerable grains, in
large
part because of relentless consolidation in the ages-old beer industry.
That consolidation is changing the way farmers market their barley,
how malt
is made from barley, and who buys the malt to make beer.
One victim of the trend is the Minneapolis Grain Exchange. Another is
Minnesota Malting Co. of Cannon Falls, one of the area's historic
barley
processors. The company is shut down and its assets are on the auction
block.
"You can say this is sad, but I tell the farmers that nothing is the
same in
the food and agriculture industries," said Marv Zutz, director of the
Minnesota Barley Growers Association.
BARLEY, BREW MATCH
Minnesota farmers this year had their best barley-growing season since
1992,
tying a record of 75 bushels per acre and producing 98 percent more
barley
than they did a year ago, with a crop estimated at 12.8 million
bushels. The
problem is not production, but rather that the traditional way of
selling
barley through the Minneapolis exchange is fading.
The Minneapolis cash market has long been the central trading point
where
America's barley processors — called maltsters — and brewers would
meet to
buy and sell supplies of malting barley. These buyers would connect the
right type and color of barley to a brewer's special beer recipe.
The grand trading floor of the Minneapolis Grain Exchange was partly
designed to aid the barley trading business, with two-story high
windows on
the north side of the building to let in unrefracted light. The light
allows
barley buyers to check the pigment in the barley kernels to match
supplies
to the malt needs of different brewers.
But the consolidation in the food and agriculture industries is forcing
change on the maltsters. Buyers are bypassing the exchange.
"Everything has changed over the past 10 years; and in the past five
years
we've seen maltsters bypass the grain elevators and the Grain Exchange
to
come out in the country and contract with the farmers for their
barley,"
said Zutz.
Two brewing companies, Anheuser-Busch Inc. and Miller Brewing Co., now
have
more than 70 percent of the U.S. beer market. A-B has its own malting
plants
and makes about 30 percent of its malt supplies, while Miller, which
was
purchased by South African Brewing a year ago to form SABMiller, still
buys
nearly all of its malt from malting companies.
The list of members of the Milwaukee-based American Malting Barley
Association shows how consolidation has shrunk the number of players
in this
ancient processing industry.
A-B and Miller are members, and are joined by a third brewer, the
California-based regional Sierra Nevada Brewing Co. Malting company
members
include the Cargill Malt unit of Minnetonka's Cargill Inc.,
Shakopee-based
Rahr Malting Co., Briess Malting Co. of Chilton, Wis., Milwaukee-based
Froedtert Malt, and Great Western Malting Co. of Vancouver, Wash.
Froedtert was a malting unit of Harvest States until the mid-1980s. It
was
sold to Lesaffre et Compangnie, of Lille, France, which has since
combined
Froedtert into the International Malting Co. joint venture it operates
with
Archer Daniels Midland. Cargill, meanwhile, has combined its malting
operations with acquisitions of two historic regional maltsters, while
Great
Western has been purchased and consolidated with Canadian malting
companies
twice in the past decade.
BUYER NEEDED
Minnesota Malting's only salvation may be consolidation.
Insolvency Strategies Inc., of Henderson, Nev., is seeking sealed bids
for
the assets of Minnesota Malting. It hopes to open bids on Jan. 4 for
the
malting company, which filed a Chapter 7 liquidation petition in
bankruptcy
court in July.
Minnesota Malting remained family-owned since its founding by the
Mensing
family in 1939. Rahr Malting and Briess Malting have also bucked
industry
trends and have remained private.
In a statement announcing the Minnesota Malting asset sale, Wayne
Basore of
Insolvency Strategies said the malting company was generating $45
million in
annual sales and has capacity to make 5 million bushels of malt, or
80,000
tons of malt annually. That equates to 7.4 million barrels of beer
after the
brewing process.
Zutz said farmers on the northern plains are hopeful the liquidators
find a
buyer to reopen the Cannon Falls plant.
"It's sad, because Minnesota Malting has been a great company and
asset for
the industry," said Zutz. "But it's clearly a sign of the times."