[mba] FW: New Look for Summit Brewing Company in 2014

From: Summit Brewing Company [mailto:rbenson@always-thinking.com] Sent: Wednesday, January 08, 2014 5:52 AM To: alboyce(a)comcast.net Subject: New Look for Summit Brewing Company in 2014 <https://d19cgyi5s8w5eh.cloudfront.net/img/655f2a96bd1c173b1572cd0813075069b2baf813> FOR IMMEDIATE RELEASE New Look for Summit Brewing Company in 2014 Summit evolves brand identity with new packaging art ST. PAUL, Minn. – (January 8, 2014) – Summit Brewing Company <http://gdbagency.dmanalytics2.com/click?u=http%3A%2F%2Fwww.summitbrewing.com%2F&i=1&d=2ZW36063-5Z29-4V82-Z95X-YUZ0Z22697W0&e=alboyce%40comcast.net&a=YX3UW853-10XX-4V31-Y44Z-8ZUW6XXUY737> today announces the release of new packaging art on all varieties of Summit beer. The new packaging will be phased in gradually throughout 2014. Summit partnered with Duffy <http://gdbagency.dmanalytics2.com/click?u=http%3A%2F%2Fwww.duffy.com%2F&i=2&d=2ZW36063-5Z29-4V82-Z95X-YUZ0Z22697W0&e=alboyce%40comcast.net&a=YX3UW853-10XX-4V31-Y44Z-8ZUW6XXUY737> & Partners to develop the new visual stories displayed on each of Summit’s distinctive tasting beers. Duffy & Partners has a 30-year history in the spirits category, including notable design efforts for Jim Beam, Brewery Ommegang, Herradura Tequila, Grassini Family vineyards, and Bacardi. The visual artistry on the new packaging tells stories of Minnesota landmarks and the ingredients that make each brew uniquely Summit. The final product illustrates the brand’s evolution while celebrating the place it calls home. “The new packaging art commemorates a busy time for us,” said Mark Stutrud, the President and Founder of Summit. “Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought a new space for warehousing, offices and, eventually, a canning line. We’re evolving during an exciting time for the craft beer industry, and our brand reflects that evolution.” You can view the new packaging art here: http://www.summitbrewing.com/system/pdf/Summit_NewPackaging_SellSheet.pdf <http://gdbagency.dmanalytics2.com/click?u=http%3A%2F%2Fwww.summitbrewing.com%2Fsystem%2Fpdf%2FSummit_NewPackaging_SellSheet.pdf&i=3&d=2ZW36063-5Z29-4V82-Z95X-YUZ0Z22697W0&e=alboyce%40comcast.net&a=YX3UW853-10XX-4V31-Y44Z-8ZUW6XXUY737> Summit Brewing Company Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit’s beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 13 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained Series and Union Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement. CONTACT: Carey Matthews Summit Brewing Company (651) 265-7821 cmatthews(a)summitbrewing.com Ryan Benson Gabriel deGrood Bendt (GdB) (612) 547-5030 rbenson(a)always-thinking.com <mailto:erinde@gdbagency.com>