PR: American Beer Month Announces Partnership with Coors Brewing

FOR IMMEDIATE RELEASE American Beer Month® Announces Partnership with Coors Brewing Company Association of Brewers and Coors Brewing Co. unite for the second time to promote and celebrate American Beer in July Boulder, Colo. · May 16, 2003 -The fourth annual American Beer Month (ABM) campaign will enjoy nationwide exposure as Coors Brewing Co. of Golden, Colorado continues the ABM campaign for the second year in a row with television billboards on the ESPN family of networks during the month of July. "Coors Brewing Company’s support last year was the first ever national television exposure for American Beer Month. It was huge. We are thrilled to again be able to bring awareness of American Beer Month to the American public. This promotion is an example of a great American brewery with 130 years of tradition standing up proudly for the quality of American beers," proclaims Paul Gatza, Director for the Institute of Brewing Studies, a division of the Association of Brewers, a Boulder- based organization dedicated to making quality beer and brewing knowledge accessible to all. American Beer Month, celebrated in the month of July, is a grassroots campaign, organized by the Association of Brewers (AOB), to promote American brewing and celebrate the diversity and variety of American beer. Discover the flavors of independence™ has been selected as the new slogan for the campaign. The American Beer Month campaign encourages people to visit their local brewpub, microbrewery or beer retailer and sample the many tasty American beers available. Coors’ billboards will run on popular sports programming, through the month of July. This is the second time American Beer Month has been promoted nationally on television. Coors will also promote American Beer Month with radio tags in Denver. “We are very pleased to support American Beer Month. American brewers produce some of the finest beer in the world, and by generating consumer awareness of American Beer Month, we hope people will choose American brew this month,” said Laura Sankey, Vice President of marketing for Coors Brewing Company. The AOB is providing posters, stickers and web site support to nationwide events, breweries, beer festivals and more to spread the American-beer gospel. Events and fun ways to celebrate the month can be found on www.americanbeermonth.com. National brewery restaurants have joined in the celebration. Rock Bottom Restaurants & Breweries will again offer its annual specialty brew, American Dream nationwide in July in honor of ABM. Hops Restaurant Bar and Brewery is tapping a special brew, Star Spangled Ale. Hops and Rock Bottom are also offering a discount to American Homebrewers Association members as part of national pub discount program. July 1 celebrates the year anniversary of the AOB’s own American Beer Month celebration. American Homebrewers Association (AHA) members have been enjoying discounts on beer, food and/or merchandise at participating pubs around the country. Members can visit over 50 brewery/brewpubs at more than 120 locations nation wide. Members show their membership cards to wait staff to receive their discount. By giving its AHA members this “pub discount program”, the AOB is bringing the homebrewing and professional brewing community together. A complete list of participating pubs and membership information can be found on www.beertown.org. The American Beer Month sponsors are Coors Brewing Company, Boston Beer Company, Wynkoop Brewery, Hopunion CBS, LLC and Rogue Ales Brewery. Special thanks goes to The New Brewer and Zymurgy magazines. American Beer Month is presented by the Association of Brewers, based in Boulder, Colo., U.S.A. The Association of Brewers (AOB) is a not-for- profit educational and trade association for small and craft brewers. Its mission is to make quality beer and brewing knowledge accessible to all. Visit the website: www.beertown.org to learn more. The Association of Brewers has an additional membership division of 9,000+ homebrewers: American Homebrewers Association. The association’s activities include events and publishing: World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference and BrewExpo America®, National Homebrewers Conference, National Homebrew Competition and American Beer Month (July), Zymurgy magazine, The New Brewer magazine and books on beer and brewing. # # # For more information on American Beer Month go to www.americanbeermonth.com. CONTACT: Cindy Jones, Sales and Marketing Director Phone: +1.303.447.0816, ext. 144 Fax: +1.303.447.2825 E-mail: mailto:cindy@aob.org Web Site: www.beertown.org