Re: [mba] Summit announces Union Series, Meridian Session Ale

Hi Al, Summit today announces the release of the first new beer in the new limited release Union Series, Meridian Session Ale. The Union Series will focus on brewing with new raw materials and ingredients, exploring the latest malts and hops in the industry. Meridian Session Ale will be available the week of April 15. The full news release reads below. Please let me know if you would need any other information, or if you’d like an image of the bottle. Thanks! Kailee Bowers On behalf of Summit 612-547-5039 kbowers(a)always-thinking.com FOR IMMEDIATE RELEASE Summit announces Union Series, Meridian Session Ale The inspired union of new ingredients and time-honored brewing traditions ST. PAUL, Minn. – (April 9, 2013) – Summit Brewing Company today announces the launch of the new limited release Union Series, beginning with Meridian Session Ale the week of April 15. The Union Series will focus on brewing with new raw materials and ingredients, exploring the latest malts and hops in the industry. Meridian Session Ale will be the first beer to feature Summit’s new packaging and logo. “To create Meridian, we used Concerto malt, a new rising star in the UK, and Meridian hops, which was discovered by accident by a grower in Oregon,” said Damian McConn, Head Brewer at Summit. “Both of these new ingredients combine nicely to create a very drinkable beer – simple in design and complex in character.” Meridian Session Ale is Belgian-style session ale, roughly in the Enkel (single) tradition. The combination of Concerto malt and Meridian hops results in a distinctive ale with a spicy, floral lemon aroma and clean bitterness. Meridian Session Ale Specs: AVB: 4.5% IBU: 32 Color: Hazy sunset gold Malt: Concerto Pale Malt Hop: Meridian Hops There will be a series of special events featuring the new Meridian Session Ale: · April 22: Earth Day Beer Dinner hosted by brewer Gabe Smoley – Barrio, Edina, 6pm. · April 23: Meet the brewer and sample the new Meridian Ale – Bunny’s Bar and Grill, St Louis Park, 7-9pm. · Month of June: Summit Tap Invasion, taking over 4 taps (including Meridian Ale) – Lyndale Taphouse. · May 1-11: Summit Tap Invasion, taking over 6 taps (including Meridian Ale) – Salut, Grand Ave. Join us on the patio on Thursday, May 2 from 4-6pm. · May 7: Summit Tap Invasion, taking over 7 taps (including Meridian Ale)– Old Chicago, Apple Valley. Meet the Brewer that day from 5-7pm. · May 15: Summit Tap Invasion – Old Chicago, Roseville. Meet the Brewer that day from 5-7pm. · May 17: Patio Kickoff Event with Brewer Gabe and live music – Tally’s, White Bear Lake, 5pm. · May 21: Beer Dinner with Summit Brewers Mike and Nate –Wooley’s, Bloomington. 6 Summits also on tap including Meridian. The Union Series will be limited in scale and will rely heavily on the availability of new ingredients. As a result, there will not be a set schedule for Union Series releases. Digital images of Meridian Session Ale are available upon request. For more information about the brewery and the Union Series, please visit http://www.summitbrewing.com. Summit Brewing Company Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit’s beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 12 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained and Union Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement. ### <image001.gif> Kailee Bowers Account Supervisor kbowers(a)always-thinking.com P: 612-547-5039 608 2nd Avenue South, Suite 129 Minneapolis, Minnesota 55402 http://www.always-thinking.com/