7 Nov
2013
7 Nov
'13
2:30 p.m.
From: timi(a)vita.mn
To: timi(a)vita.mn
Subject: Vita.mn media alert: Ultimate Minnesota six-pack named
Date: Wed, 6 Nov 2013 22:42:57 +0000
Vita.mn cracks open its annual beer issue on Thursday, Nov. 7, unveiling the first-ever
“Vita.mn Six-Pack.” The Six-Pack is Vita.mn’s Minnesota beer Hall of Fame, honoring the
most iconic beers currently being brewed in the state.
Here’s how the Vita.mn Six-Pack was selected:
· More than 1,200 readers voted in Vita.mn’s six-day, bracket-style contest to
determine which of 32 Minnesota beers is the greatest in the state. The reader’s pick is
included in the Vita.mn Six-Pack.
· A panel of Minnesota beer experts gathered at a secure, undisclosed brewpub to
decide the other five beers. Participants included The Growler editor Joe Alton,
Minnesota’s first certified cicerone (Google it) Michael Agnew, beer judge Gera Exire La
Tour, beer historian and author of Land of Amber Waters: The History of Brewing in
Minnesota Doug Hoverson, beer blogger Andrew Schmitt and Vita.mn beer writer Michael
Rietmulder.
Criteria for the final selection included taste (Is this beer a clear standout for its
style, either a unique genre-bender or an exemplary purebred?), significance (Is it a
trailblazer? Did it bring something new to our scene? Can we sense its influence?), and
retail availability.
What beers made the Vita.mn Six-Pack?
Pick up the Vita.mn beer issue on racks throughout the metro on Thursday, or find out
outline at www.vita.mn. Here’s a hint: All of the beers in the Vita.mn Six-Pack can be
found throughout the Twin Cities—with one highly desirable exception.
Want to get your hands on a Vita.mn Six-Pack?
Vita.mn has partnered with Zipp’s Liquors at 2618 E. Franklin Avenue in Minneapolis to
make the complete Vita.mn Six-Pack available for sale for a limited time starting
Thursday, November 7 at noon. The Vita.mn Six-Pack will be specially priced at $12.99 (10%
off retail).
Media contact:
Tim Ikeman, Vita.mn
612-673-4073
timi(a)vita.mn