PR-Pub Discount Program Grows

FOR IMMEDIATE RELEASE Association of Brewers Grows Pub Discount Program for its members Boulder, Colo. • Jan. 15, 2003-The Association of Brewers is putting a lot of time into their latest membership benefit for its American Homebrewers Association (AHA) members and it shows. The Pub Discount Program offers members discounts on beer, food and/or merchandise at breweries, brewpubs and retailers nationwide. 187 breweries, brewpubs and retailers are now on board with the Pub Discount Program, offering AHA card-carrying members discounts ranging 10 to 25 percent. Some pubs offer Happy Hour prices anytime and other pubs offer discounts on special beer events. Pub participants are members of the Institute for Brewing Studies, a division of the Association of Brewers (AOB). "Initially I was quite skeptical of the AOB's Pub Discount Program. Living in Virginia with its archaic alcohol laws, I doubted that this program would be beneficial to me as an AHA member. Two weeks ago, we visited Rock Bottom Restaurants in Arlington, Va. We enjoyed an excellent meal, and the beer was very good. The food discount was more than sufficient to make this program more than worthwhile to me. Good job, AHA!" --Paul M. Mahoney, AHA member AHA members can take part in the program by visiting participating pubs, showing their AHA membership card with a valid expiration date to their server while ordering. Then they receive a discount on food, beer and/or merchandise that the particular pub designated. AHA members are encouraged to tip their servers off the check total prior to the discount. Pub participants benefit from the program by receiving national promotion. For example, participants are listed in Zymurgy magazine, printed materials sent to AHA members, on www.beertown.org with a live link to their company's website and more. Participating pubs are listed on www.beertown.org. Nationwide brewpub chains, such as Rock Bottom Restaurants, Hops Restaurant, Bar & Brewery and Chicago Pizza/BJ's Restaurant Bar & Brewery, are participants. Dozens of brewpubs and bars that specialize in providing craft beer on tap are also participants. Participating pubs and program information is found on www.beertown.org. People may call the Association of Brewers at 888.822.6273 or +1.303.447.0816 for more information. The Association of Brewers (AOB) is a not-for-profit, educational trade organization based in Boulder, Colo., U.S.A. Its mission is to make quality beer and brewing knowledge accessible to all. The AOB has four divisions: American Homebrewers Association (AHA), Institute for Brewing Studies (IBS), Brewing Matters and Brewers Publications (BP). The AOB organizes the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference and BrewExpo America®, National Homebrewers Conference, National Homebrew Competition and American Beer Month. # # # Contact: Cindy Jones Sales & Marketing Director Association of Brewers cindy(a)aob.org +1.303.447.0816