mba April 2013

mba@thebarn.com

11 participants
24 discussions

Summit announces Union Series, Meridian Session Ale

by Kailee Bowers

Hello, Summit today announces the release of the first new beer in the new limited release Union Series, Meridian Session Ale. The Union Series will focus on brewing with new raw materials and ingredients, exploring the latest malts and hops in the industry. Meridian Session Ale will be available the week of April 15. The full news release reads below. Please let me know if you would need any other information, or if you'd like an image of the bottle. Thanks! Kailee Bowers On behalf of Summit 612-547-5039 kbowers(a)always-thinking.com<mailto:kbowers@always-thinking.com> FOR IMMEDIATE RELEASE Summit announces Union Series, Meridian Session Ale The inspired union of new ingredients and time-honored brewing traditions ST. PAUL, Minn. - (April 9, 2013) - Summit Brewing Company today announces the launch of the new limited release Union Series, beginning with Meridian Session Ale the week of April 15. The Union Series will focus on brewing with new raw materials and ingredients, exploring the latest malts and hops in the industry. Meridian Session Ale will be the first beer to feature Summit's new packaging and logo. "To create Meridian, we used Concerto malt, a new rising star in the UK, and Meridian hops, which was discovered by accident by a grower in Oregon," said Damian McConn, Head Brewer at Summit. "Both of these new ingredients combine nicely to create a very drinkable beer - simple in design and complex in character." Meridian Session Ale is Belgian-style session ale, roughly in the Enkel (single) tradition. The combination of Concerto malt and Meridian hops results in a distinctive ale with a spicy, floral lemon aroma and clean bitterness. Meridian Session Ale Specs: AVB: 4.5% IBU: 32 Color: Hazy sunset gold Malt: Concerto Pale Malt Hop: Meridian Hops There will be a series of special events featuring the new Meridian Session Ale: * April 22: Earth Day Beer Dinner hosted by brewer Gabe Smoley - Barrio, Edina, 6pm. * April 23: Meet the brewer and sample the new Meridian Ale - Bunny's Bar and Grill, St Louis Park, 7-9pm. * Month of June: Summit Tap Invasion, taking over 4 taps (including Meridian Ale) - Lyndale Taphouse. * May 1-11: Summit Tap Invasion, taking over 6 taps (including Meridian Ale) - Salut, Grand Ave. Join us on the patio on Thursday, May 2 from 4-6pm. * May 7: Summit Tap Invasion, taking over 7 taps (including Meridian Ale)- Old Chicago, Apple Valley. Meet the Brewer that day from 5-7pm. * May 15: Summit Tap Invasion - Old Chicago, Roseville. Meet the Brewer that day from 5-7pm. * May 17: Patio Kickoff Event with Brewer Gabe and live music - Tally's, White Bear Lake, 5pm. * May 21: Beer Dinner with Summit Brewers Mike and Nate -Wooley's, Bloomington. 6 Summits also on tap including Meridian. The Union Series will be limited in scale and will rely heavily on the availability of new ingredients. As a result, there will not be a set schedule for Union Series releases. Digital images of Meridian Session Ale are available upon request. For more information about the brewery and the Union Series, please visit http://www.summitbrewing.com. Summit Brewing Company Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit's beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 12 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained and Union Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement. ### [cid:image001.gif@01CE2EC4.0D96FDF0] Kailee Bowers Account Supervisor kbowers(a)always-thinking.com<mailto:kbowers@always-thinking.com> P: 612-547-5039 608 2nd Avenue South, Suite 129 Minneapolis, Minnesota 55402 http://www.always-thinking.com/

12 years, 8 months

AHA 1st Round Judging This Week

by Steve Fletty

I'm working on the schedule, but likely won't have it complete until late Thursday or early Friday. We have just enough judges to get things done assuming there are zero no shows, which is rarely the case. If your plans have changed, please let me know, otherwise please show up for the sessions you signed up for. -- Steve Fletty Judge Director

12 years, 8 months

Founders Regional Marketing Manager position

by Gera Exire La Tour

JOB SUMMARY Establish and maintain a professional sales relationship with wholesalers and key retailers within the assigned territory by performing the following duties: Supports Founders Brewing Company Core Values and Purpose; Maintains constant communication with the Regional Sales Director; Works directly with the assigned Founders Brewing Company territory wholesaler and their sales staff to promote the sale of the brand; Maintains consistent market visitation schedule between all assigned territories; work quarterly target account list and visitation schedule including chain and independent of and off premise accounts; Develops quarterly target lists built from goals and objectives; Must be able to analyze and develop sales opportunity from VIP software or other company provided sales/CRM software; Manages wholesaler direction; develops and maintains positive relationships with retail accounts; Monitors beer inventory to maintain proper amounts based on sales trends, promotions, and seasonal changes; monitors product for freshness; Holds monthly sales and marketing meetings at assigned distributors; Conducts ongoing brand training; Develops ride schedule with assigned wholesaler reps.; Attains pre-determined sales and distribution goals; Assists at all special events and festivals in the territory; Ensures proper and timely ordering of Point Of Sale with wholesalers; Ensures timely completion and accuracy of all reports submitted by wholesalers; Performs administrative tasks as they are assigned (expense reports, monthly work calendar, build wholesaler sales programs, establish distribution targets, evaluate discount programs, conduct price surveys); Assists in creating volume projections and marketing budgets; ensures compliance is maintained; Maintains professional image and demeanor at all times. QUALIFICATIONS OR SKILLS REQUIRED: Must live in the market for which Market Manager is responsible for; Must have a reliable car and be able to travel; Ability to work flexible schedule; ability to work some week-ends; Two years minimum experience working in the three tier distribution system either with a beer wholesaler or beer supplier; Strong knowledge of craft beer industry and its retail consumers; Knowledgeable of Founders Brewing Company brands and procedures; Draft beer knowledgeable; Experience with sales data writing, reporting, and analysis; Experience with sales/CRM software; Bachelor’s degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. If interested in applying, please send an application and/or resume to Michelle in Human Resources – michelle [at] foundersbrewing [dot] com.

12 years, 8 months

FW: Last Call for Judges and Stewards for Regionals in Tulsa.

by Gera Exire La Tour

From: desiree(a)highgravitybrew.com To: gera_latour(a)hotmail.com Subject: Last Call for Judges and Stewards for Regionals in Tulsa. Date: Mon, 1 Apr 2013 17:49:28 -0500 Fellowship Of Oklahoma Ale Makers Tulsa, Oklahoma - Established 1984 The Fellowship of Oklahoma Alemakers (FOAM) is requesting judges and stewards to help with first round regionals on April 19-21st. If you have already registered to judge or steward we thank you and ask you to pass this along to others who may be able to help out. Additional details will be sent to those who have registered to help out. FOAM will provide dinner before judging on Friday evening as well as a continental breakfast and lunch on Saturday. Sunday judging will take place only if needed. Please register on the Tulsa Region Judging Center to let us know your availability. We are looking into group rates for the Holiday Inn Tulsa City Center. If we are able to get one we will pass it on to all that have registered to judge. Judging locations: Sunoco Building 907 S Detroit, Tulsa OK 74133 Friday, April 19, 2013 at 6:30 PM, CDT Sunoco Building 907 S Detroit, Tulsa OK 74133 Saturday, April 20, 2013 at 9:00 AM, CDT Sunoco Building 907 S Detroit, Tulsa OK 74133 Saturday, April 20, 2013 at 1:00 PM, CDT High Gravity (If needed) 7142 S Memorial Dr, Tulsa OK 74133 Sunday, April 21, 2013 at 1:00 PM, CDT High Gravity (If needed) 7142 S Memorial Dr, Tulsa OK 74133 Sunday, April 21, 2013 at 5:00 PM, CDT All inquiries should be directed to Desiree Knott at desiree(a)highgravitybrew.com Cheers, Desiree Knott High Gravity Homebrewing & Winemaking Supplies 7142 S Memorial Dr. Tulsa, OK 74133 (918) 461-2605 desiree(a)highgravitybrew.com http://www.highgravitybrew.com

12 years, 8 months

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mba April 2013