21 Feb
2013
21 Feb
'13
4:28 p.m.
fyi
//Mike Behrendt
From: mba-bounces(a)thebarn.com [mailto:mba-bounces@thebarn.com] On Behalf Of
Al Boyce
Sent: Thursday, February 21, 2013 10:08 AM
To: mba(a)thebarn.com; mnbrewers(a)yahoogroups.com
Cc: ERinde(a)always-thinking.com
Subject: [mba] FW: Summit Brewing Co. debuts new logo, rebranding
From Summit. a new logo!
- Al
From: Emily Rinde [mailto:ERinde@always-thinking.com]
Sent: Thursday, February 21, 2013 9:30 AM
To: alboyce(a)comcast.net
Subject: Summit Brewing Co. debuts new logo, rebranding
Good morning, Al:
Summit is excited to unveil its redesigned brand, debuting with the new logo
(attached jpg). The logo will first be seen at the new Summit Townball
Tavern at Target Field, followed by the first beer to feature the redesign -
Meridian Session Ale released April 15.
More information reads in the news release below. If you have any questions
or would like to speak with Summit or Duffy regarding the redesign, please
don't hesitate to contact me via reply email or by phone at 612-547-5030.
Thanks!
Emily Rinde
On behalf of Summit
612-547-5030
Summit Brewing Company debuts new logo, rebranding
ST. PAUL, Minn. - (Feb. 21, 2013) - Summit drinkers will begin to see a new
logo and look for the brand beginning this April. The rebranding will launch
April 1 during Minnesota Twins Opening Day at the newly redesigned Summit
Townball Tavern and April 15 with the release of Union Series: Meridian
Session Ale.
"We redesigned our original logo in 1999 after Summit's new brewery opened,
and with the expansion of the brewery 14 years later, we felt it was again
time to update our look," said Mark Stutrud, Summit's founder. "Innovation
is part of our DNA and we think this change signals that commitment while
also honoring the community that built this company."
Summit is partnering with local branding and design firm Duffy & Partners
for the redesign of the brand, debuting with the new logo. The new look is
an evolution of Summit's past two logos and carries forward the diamond
shape that has been the hallmark of Summit's brand since its start in 1986.
Summit Avenue, the vein running through the heart of St. Paul, is seen in
the interpretation of the street sign. The new logo also honors the high
quality, raw ingredients at the center of Summit's brewing tradition.
"We're very excited to debut our new look at the Summit Townball Tavern
during the Twins home opener," added Stutrud. "Here at Summit, we're big
fans of the hometown team and what they mean to Minnesota. With this new
tavern we can continue to deepen that relationship with our community."
Meridian Session Ale, a beer in the new Union Series released April 15, will
be the first beer to feature the redesigned bottle and packaging. The Union
Series will focus on new raw materials and ingredients appearing on the
brewing scene. Availability of these ingredients will dictate the schedule
of each new Union Series beer. Additional information on Meridian Session
Ale will be released late-March.
The rebranding will rollout throughout 2013 and 2014 as Summit continues its
commitment to sustainability by using up the bottles and packaging that
currently exist with the past design. For additional updates, please visit
www.summitbrewing.com.
Summit Brewing Company
Founded in St. Paul, Minn. in 1986, Summit Brewing Company has stayed close
to its roots, serving the Upper Midwest and Great Lakes region. Summit's
beers are currently available in 17 states including Minnesota, Florida,
Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New
Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin.
Summit now produces 12 varieties of premium craft beer, including seven
year-round, four seasonal beers, and the limited release Unchained Series.
Since its inception, the brewery has been a consistent pioneer in the craft
beer movement.
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